Own content creation and social storytelling for surf-focused audiences, turning core narratives into engaging, platform-tailored posts while coordinating event coverage and community engagement across the WSL's social channels.

• Content Production: Identify, create and publish engaging social-first content that champions the WSL’s values on Instagram, TikTok, Snapchat, YouTube, Facebook & O+O.
• Content Strategy: Proactively build consistent content for key narratives; inclusive of surfer-first and personality driven, from planning through execution.
• Event Coverage Support: Supports marketing/social/digital team in event coverage.
• Shoulder Programming: Assist in creating shoulder programming outside of event coverage, including promotional material and event wrap up content.
• Community Relations: Cultivate and develop relations by staying connected to surf communities, engaging with followers, creators, and influencers through comments and DMs.
• Copy & Engagement: Write engaging and community focused copy with excellent attention to detail.
• Inbound Admin & Partnerships: Assist in social media inbound admin such as announcements, partnership deliverables, WSL One Ocean and ad hoc requests.
• Trend & Sentiment Analysis: Collaborate and seek latest trends, conversation, comment sentiment and audience interests with the team; test new concepts.
• Documentation & Best Practices: Highly organized in maintaining and updating departmental documentation, content calendars, and global best practices documents.
• Video Production: Video production and editing with a focus on social first content that speaks to the surf community.