Coordinator, Enrollment Marketing

Boston, MA (On-site)

$25/hr – $30/hrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Owns the enrollment marketing project lifecycle, coordinating cross‑functional campaigns and operational delivery, from planning and timelines to QA and reporting, while aligning with CRM-driven communications and institutional brand standards.

  • Oversees campaign calendars, project tracking, and collaboration across Admissions, Marketing & Communications, IT, and vendors.
  • Ensures accurate, high-quality enrollment communications and performance reporting.

Job Description

Responsibilities

  • Coordinate enrollment marketing project timelines, workflows, and campaign schedules.
  • Support implementation of CRM-driven communications and enrollment marketing campaigns.
  • Manage campaign calendars, project tracking systems, and operational documentation.
  • Coordinate across Admissions, Marketing & Communications, Student Financial Services, IT, and external vendors to ensure timely execution of projects.
  • Support recruitment and yield communication planning across email, SMS, print, web, and event promotion channels.
  • Assist with student search operations, communication scheduling, and campaign logistics.
  • Conduct quality assurance reviews for enrollment communications and campaign materials.
  • Track project deliverables and ensure alignment with institutional brand standards.
  • Compile recurring campaign reports and operational updates.
  • Support enrollment events and strategic enrollment initiatives as needed.

Requirements

  • Bachelor’s degree in marketing, communications, business, or related field required.
  • 3-5 years of experience in enrollment marketing, admissions operations, communications, or project management required.
  • 3-5 years of experience working within CRM platforms required; experience with Slate CRM strongly preferred.
  • Strong organizational, project coordination, and time management skills.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Ability to manage multiple projects simultaneously in a deadline-driven environment.
  • Familiarity with digital marketing, CRM communications, email marketing, social media, and campaign operations.
  • Strong interpersonal skills and ability to collaborate effectively across teams and departments.
  • Ability to interpret basic campaign performance data and reporting metrics.
  • Commitment to accuracy, organization, and high-quality work.

Benefits

  • Emerson College is committed to the health and well-being of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20+ hours per week.
  • Benefits include outstanding health plans with limited out-of-pocket expenses, dental plans, generous time-off programs, and a 403(b) retirement benefit with a 9% employer contribution once eligible.
  • Additional benefits, such as life and disability coverage and commuter offerings, are available.
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Emerson College

Emerson College is internationally recognized as the nation’s premier institution of higher learning devoted to communication and the arts. Energized by engagement with the creative life of Boston, Los Angeles, and the Netherlands, our students are independent minds from diverse backgrounds who develop their own personal voice and expertise in professions that profoundly shape society and culture in the 21st century.

Boston, Massachusetts, USA
2.2K employees (289 in marketing)

Traffic Signals

Monthly Visitors
407.3K
Monthly Google Ads Budget
$170.8K
Traffic Source Mix
Search
49.8%
Direct
43.9%
Referral
4.6%
Social
1.3%
Paid
0.3%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
182 (8% of company)
Median Career Experience
23 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
2

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