Responsibilities

• Brand & Editorial Support: Manage weekly Brand Team editorial meeting, overseeing story pipeline, content workflow, and scheduling.
• Brand & Editorial Support: Participate in creative brainstorming sessions to develop new ideas for content development and digital/social engagement. Create content from scratch and repurpose existing materials.
• Brand & Editorial Support: In collaboration with the Development and Volunteer, Community and Medical Outreach teams, plan and execute short term digital marketing campaigns to raise awareness, attract donors, and recruit supporters.
• Digital Communications & Social Media: Under supervision, develop and maintain chapter-wide social media editorial/content calendar. Ensure coordination and timing of all messages.
• Digital Communications & Social Media: Manage social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube; utilize software like Asana to curate and schedule content.
• Digital Communications & Social Media: Write and consistently deliver fresh content across channels.
• Digital Communications & Social Media: Plan digital and social media campaigns for events and special projects, i.e., Gala, Toast for Wishes, Polar Bear Plunge, third-party events, corporate partnerships, and volunteer and medical outreach.
• Digital Communications & Social Media: Lead the creation of short- and long-form video content—from capturing footage through editing in Adobe Premiere—to support social media, events, and mission storytelling.
• Digital Communications & Social Media: Conduct social listening to engage stakeholders and grow social platforms, as well as to identify new opportunities for engagement.
• Digital Communications & Social Media: Research and provide information about opportunities to develop chapter’s social media presence and engage with online communities, i.e., blogs, online conversations, new platforms, transactional opportunities, etc.
• Digital Communications & Social Media: Proactively seek and develop mission-related content via a variety of media including wish stories, video, photo, interviews, and infographics.
• Digital Communications & Social Media: Produce social media and web graphics utilizing software including Adobe Suite & Canva.
• Digital Communications & Social Media: Learn and apply insights from weekly/monthly digital metrics reports using Google Analytics.