Responsibilities

• Partner with content teams to establish website goals and ensure best practices are consistently followed.
• Monitor website content and user experiences, identifying opportunities to optimize pages, flows, and conversion pathways.
• Analyze and map customer journeys, defining page purposes and aligning experiences to audience needs at each stage.
• Collaborate with SEO, Website, and Paid Media teams to ensure audience targeting, calls to action, and journey progression are aligned.
• Monitor website analytics and partner with analytics teams to understand user behavior and performance trends.
• Develop hypotheses and lead conversion rate optimization initiatives from analysis through implementation.
• Review and approve current and future website pages to ensure strategic alignment with conversion goals and overall user experience.

Requirements

• Bachelor’s degree preferred.
• 2+ years of in-house or agency experience within a successful web business, driving conversion improvements.
• Confidence using web analytics in driving improvement ideas from customer journey insights.
• Team player with an attitude of collaboration with other teams.

Preferred

• Experience partnering with cross-functional digital marketing teams.
• Experience conducting traffic analysis and conversion analysis to support optimization strategies.
• Demonstrated ability to balance strategic thinking with hands-on execution.

Benefits

• medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; flexible paid time off for rest and relaxation with no need for accrual; flexible paid sick time with no need for accrual; 11 paid holidays; other paid leaves, including up to 12 weeks of parental leave.