Convergent Video/Audio Senior Lead

New York City, NY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own convergent video/audio media strategy and execution, aligning cross-functional teams, optimizing multi-channel campaigns, and surfacing data-driven insights to maximize client value.

  • Convergent media ownership: plan, buy, and optimize across TV, radio, digital with data-driven decision-making.
  • Cross-functional leadership: collaborate with media, creative, and analytics to improve performance and share actionable results.
  • Vendor management and forecasting: maintain partnerships, negotiate placements, and contribute to budget planning.

Job Description

Responsibilities

  • Lead the planning and execution of high-impact convergent video and audio campaigns.
  • Develop strategies for optimizing media placements across TV, radio, and digital platforms.
  • Drive collaboration with cross-functional teams, including media, creative, and analytics.
  • Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
  • Manage external partnerships with media vendors and negotiate optimal advertising placements.
  • Contribute to forecasting and budget planning for media campaigns.
  • Identify emerging trends and opportunities in convergent video and audio advertising.
  • Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
  • Maintain vendor relationships and keep a pulse on marketplace shifts; surface opportunistic deals/value-adds
  • Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.

Requirements

  • 5+ years of experience in Convergent Video & Audio, with a Bachelor’s degree or equivalent work experience.
  • Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimization.
  • Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns.
  • Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
  • Current experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
  • Familiarity with convergent video and audio platforms, optimizing multi-channel advertising strategies.
  • Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support : Access fertility benefits for all team members and their spouses.
  • Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance : Protect your pet's health and your finances.
  • Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits : Access support for travel and commuting needs, where available.
  • Annual Bonus : All employees are eligible for an annual bonus.
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PMG

3.5 Glassdoor

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010
Dallas, Texas, USA
1.5K employees (304 in marketing)
59% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
38%
Direct
48.8%
Referral
9.4%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
253 (16% of company)
Median Career Experience
9 years
Median Tenure
4.6 years

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