Contract Media Planner at Blue State | District of Columbia, USA | $70/hr – $85/hr

Blue State

Contract Media Planner

District of Columbia, USA (Remote)

$70/hr – $85/hrMid Level4+ years expContract

Posted 6 weeks ago

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Job Summary

Own cross‑channel media strategy that translates client goals into measurable media KPIs and multi‑channel plans while balancing budgets, pacing, and ongoing optimization for diverse clients.

Media planning and optimization across digital and traditional channels to meet direct response, awareness, and advocacy objectives.
Client-facing storytelling and performance analysis to connect campaign results to business impact.
Collaboration across media buyers, strategists, designers, and analysts to craft campaigns, audiences, and experiments.

Job Description

Responsibilities

Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee live media campaigns including managing budgets and pacing, working with team members and external vendors to direct campaign optimization, and generating client-facing insights and recommendations.
Participate in client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives and how ongoing campaigns are performing.
Work collaboratively with other internal or external teams, including media buyers, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental design.
Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects.
Develop and execute game-changing media strategies that tie engagement to the bottom line.
Switching seamlessly from a client presentation, to writing an insightful analysis of campaign performance, and translating a client’s business objectives into a tactical media plan.
Using your depth of paid media experience to inform your work while bringing new ideas and thinking to the team.
Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy.
Oversee live media campaigns including managing budgets and pacing, working with team members and external vendors to direct campaign optimization, and generating client-facing insights and recommendations.

Blue State

We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:Make good trouble.When the status quo stands in the way of progress, we challenge it.Be curious.We ask the tough questions and let the data lead to answers.Put people first.We let the user drive the program, not the other way around.Drive real change.We obsess over outcomes and actions.If you need it, build it.We make stuff that empowers people to act on the things they care about.Walk the walk.Progress starts with us: our diversity, inclusion, and commitment to values over profits.

Founded in 2004

Brooklyn, New York, USA

174 employees (52 in marketing)

www.bluestate.co