Responsibilities

• Develop and execute a comprehensive content strategy informed by industry insights, competitive analysis, and internal subject matter experts.
• Partner with executives and SMEs to capture insights and translate complex technical concepts into compelling narratives.
• Maintain and manage a content calendar covering blogs, calls-to-action, email campaigns, case studies, white papers, social media, and promotional materials.
• Create high-quality, engaging content that drives trust, engagement, and pipeline influence, aligned with brand voice and messaging.
• Collaborate with marketing leadership to refine messaging, positioning, and campaign strategies.
• Coordinate with designers, freelancers, and internal teams to scale content production efficiently and effectively.
• Stay current on industry trends, digital storytelling techniques, and best practices in SEO and AI content tools.
• Support paid advertising campaigns, including LinkedIn Thought Leader Ads, to increase content reach and engagement.
• Apply and evolve content optimization techniques, including SEO, conversion rate optimization, and AI-assisted content development.
• Conduct SME interviews and utilize insights to produce articles, newsletters, videos, and social media content.

Requirements

• 7+ years of professional experience in content writing, with a proven ability to manage the entire content development pipeline from ideation to final draft.
• Experience working within a technology-driven, B2B environment, preferably in mid- to enterprise-level or high-growth companies.
• Proficiency in using HubSpot for content distribution, campaign tracking, and performance analysis.
• Strong editorial skills with the ability to simplify complex technical topics into clear, engaging content.
• Understanding of SEO (Search Engine Optimization) best practices and content optimization strategies.
• Emerging familiarity with AI-powered content creation and distribution tools.
• Excellent research skills and the ability to work collaboratively with subject matter experts and cross-functional teams.
• Experience in developing diverse content formats including blogs, white papers, case studies, email campaigns, video scripts, and social media posts.
• Strong project management skills with the ability to maintain editorial calendars and meet deadlines.
• Knowledge of digital storytelling, industry trends, and content marketing best practices.

Benefits

• Competitive salary ranging from $90,000 to $105,000 annually, commensurate with experience and location.
• Comprehensive medical benefits package.
• 401(k) retirement plan with company match.
• Paid time off (PTO) and holidays.
• Opportunities for professional development and career growth.
• Flexible remote work environment with occasional travel to company centers of excellence.
• Inclusive and diverse workplace culture that values innovation and teamwork.