Responsibilities

• Create and edit optimized, educational content such as evergreen blogs, FAQs, and case studies targeting high-intent search queries
• Conduct and apply SEO and GEO research, keyword research, and topic clustering to identify opportunities for net-new and refreshed performance-focused content
• Structure content for organic and AI-driven search discovery to maximize visibility and engagement
• Create and edit content including blogs and emails to support campaign efforts and one-off requests as applicable
• Improve content quality, clarity, and scalability by surfacing new formats and content use cases and leveraging modern tooling including AI
• Ensure content quality, consistency, and alignment with brand and accessibility standards
• Apply writing best practices tailored to different audiences, products, and programs
• Collaborate cross-functionally with social and content teams, subject matter experts, and SEO stakeholders to ensure content continuity and smooth review and approval workflows

Requirements

• 2 or more years of experience creating SEO and GEO-driven content, ideally within B2B technology or the advertising industry
• Proven track record of producing long-form, educational content that maps to search and AI answer intent
• Experience writing and editing across multiple content formats including blogs, emails, FAQs, case studies, and landing pages
• Demonstrated ability to apply keyword research and topic clustering strategies to content planning and execution
• Portfolio showcasing strong conceptual thinking, campaign execution, and versatility across digital, social, web, and content formats
• SEO and GEO content strategy and execution with 2 to 4 or more years of demonstrated experience
• Keyword research, search-intent mapping, and topic clustering with 2 to 4 or more years of demonstrated experience
• Long-form educational B2B content writing and optimization with 2 to 4 or more years of demonstrated experience
• Strong editorial skills with the ability to write clearly and effectively for diverse audiences and formats
• Solid understanding of how to structure content for both traditional organic search and AI-powered discovery

Preferred

Benefits

• Medical, dental & vision
• Hospital plans
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
• Company paid short and long-term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave)
• Benefits are subject to change and may be subject to specific elections, plan, or program terms.