Responsibilities

• Develop and document a voice and tone guide, style guide, and SEO content standards applicable across Apex brands
• Build page content templates with copy frameworks for home, service, location, about, FAQ, and other core page types, aligned to the design system and brand guidelines
• Develop a scalable framework for high-volume location and service pages that eliminates duplicate content risk across the portfolio
• Establish and maintain an editorial calendar for ongoing blog and organic content production across in-house sites
• Define and document an end-to-end SEO content workflow covering keyword research, briefing, drafting, review, and publishing, in close partnership with the Director of SEO
• Conduct a full content audit of in-house sites, documenting page inventory, content gaps, duplicate content risks, and SEO opportunities
• Produce full content sets of 15 to 25 pages per site on a two-week sprint cadence, targeting three or more completed site content sets within the first 120 days
• Ensure all content meets E-E-A-T principles, reflects local brand personality, and supports organic growth goals
• Support content taxonomy and page tagging standards by clearly identifying brand, market, service line, location, page type, funnel stage, and primary conversion action for each page
• Complete content QA before publishing, including metadata, headings, internal links, schema inputs, CTA alignment, duplicate content risk, service/location accuracy, and brand voice consistency

Requirements

• 3+ years of experience in SEO content writing, with a portfolio demonstrating high-quality, conversion-focused web copy across service-based industries
• Strong working knowledge of SEO content principles including keyword research, on-page optimization, E-E-A-T, and duplicate content avoidance
• Experience building and following content templates and style guides across multiple brands
• Ability to produce content at volume without sacrificing quality, accuracy, or brand consistency
• Familiarity with WordPress and how content is structured within block-based page builders
• Strong communication and collaboration skills; comfortable working across design, development, and SEO functions
• Experience with SEMRush, Ahrefs, etc. for keyword research and content gap analysis
• Experience in home services or multi-location brand environments a plus
• Experience with project management tools such as Monday.com a plus
• Role is full time in Irving-Las Colinas, TX
• All employees must work in our office 4 days a week, with Wednesday being work-from-home
• Travel Requirements: 10%

Preferred

• Experience in home services or multi-location brand environments a plus
• Experience with project management tools such as Monday.com a plus
• Experience with SEMRush, Ahrefs for keyword research and content gap analysis

Benefits

• health insurance coverage
• life and disability insurance
• retirement savings plan
• paid holidays
• paid time off (PTO)