Responsibilities

• Architect and execute a unified media strategy across all brands, channels, and formats
• Lead and mentor a multidisciplinary team including production managers, videographers, editors, and external partners
• Partner with the Creative Director and CMO to concept and execute high-impact campaigns across DTC and Wholesale channels
• Ensure every piece of content reinforces brand identity and positions Selkirk as a leader in the sport
• Selkirk TV: Act as Executive Producer for original programming and instructional series, overseeing distribution across FAST channels and driving monetization and retention strategies
• Blog & Editorial: Own the editorial voice of the Selkirk Blog, balancing high-quality storytelling with SEO-driven growth and audience engagement
• Selkirk Studios: Direct the strategic roadmap for studio programming, leading both internal teams and external production partners
• Oversee end-to-end production and post-production pipelines, ensuring workflows are seamless, scalable, and efficient
• Build and maintain long-range content calendars aligned with product launches, brand campaigns, and athlete initiatives
• Manage production budgets, staffing plans, and resource allocation with a focus on efficiency and impact

Requirements

• 5–8+ years of experience in content strategy, media production, or media leadership and have successfully led teams and large-scale initiatives
• Data-Driven: You don’t just produce content, you measure it, learn from it, and continuously improve it
• Operationally Minded: You thrive in structure and understand the complexity of content calendars, production planning, and multi-channel execution
• Technically Fluent: You are comfortable with streaming distribution, FAST channels, SEO, and modern content ecosystems