Content Strategy Director (Freelance)

Houston, TX (Remote)

$84/hr – $109/hrDirector/ExecutiveTemporary

Posted 4 months ago

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Job Summary

Drive enterprise website strategy and governance for a major client, coordinating across brand, UX, SEO, and IT to optimize content and journeys.

  • Must-have: 6-8+ years in content or digital strategy within an enterprise, plus CMS experience.
  • Standout: Cross-functional governance and governance-enabled publishing experience for large sites.

Job Description

Responsibilities

  • Lead the vision, roadmap, and governance for client’s website, ensuring alignment with enterprise, brand, and communications priorities
  • Establish standards, processes, and cross-functional coordination to drive consistency, quality, and compliance
  • Serve as the central point of coordination for website initiatives across functions and business units
  • Develop audience-first content strategies, plans, and calendars across digital experiences
  • Guide information architecture, navigation, taxonomies, and templates to optimize usability, clarity, and discovery
  • Partner across brand, content, and UX teams to deliver cohesive, user-centered storytelling
  • Leverage analytics and insights to identify gaps, measure performance and drive continuous optimization
  • Identify opportunities to improve engagement, journeys, and overall site effectiveness
  • Work closely with IT, UX, analytics, legal, and agency partners to translate business needs into digital solutions
  • Support enterprise initiatives requiring website integration or execution

Requirements

  • 6-8+ years of experience in content strategy, digital strategy or website management within an enterprise environment.
  • Experience working with CMS platforms, content workflows, and governed publishing environments
  • Strong understanding of website analytics and performance measurement
  • Strong understanding of which channels content should be deployed on to meet audience and business needs.

    Benefits

    • Paid Family Care for parents and caregivers for 12 weeks or more
    • Monetary assistance and support for Adoption, Surrogacy and Fertility
    • Monetary assistance and support for pet adoption
    • Employee Assistance Programs and Health/Wellness/Comfort reimbursements
    • Tuition Assistance
    • Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days
    • Matching Gifts programs
    • Flexible working arrangements
    • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
    • Business Resource Groups that support multiple affinities and alliances
    Razorfish logo

    Razorfish

    3.9 Glassdoor

    Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

    Founded in 1995
    New York, NY, US
    1.8K employees (823 in marketing)
    73% recommend to a friend
    73% CEO approval

    Traffic Signals

    Monthly Visitors
    24.6K
    Traffic Source Mix
    Search
    44.8%
    Direct
    46.9%
    Referral
    5.2%
    Social
    1.7%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~2.2K

    Marketing Team

    Marketing Team Size
    471 (22% of company)
    Median Career Experience
    13 years
    Median Tenure
    5.3 years
    Marketing Roles Posted (Last 30 Days)
    24

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