Responsibilities

• Research short-form video trends, viral formats, hooks, UGC styles, creator formats, and paid social ad examples.
• Develop video ideas, content angles, hooks, simple scripts, shot directions, and creative references based on product features and campaign goals.
• Turn product selling points into clear video briefs, creator instructions, shot lists, and editor notes.
• Help decide which video formats may work best for each project, such as UGC videos, product demos, testimonials, comparison videos, before/after videos, problem-solution videos, routine videos, or trend-based content.
• Coordinate video projects from planning to final delivery, including shoot prep, raw footage, editing timelines, feedback rounds, revisions, and final files.
• Review video drafts and provide clear feedback on hook, pacing, structure, subtitles, product messaging, CTA, visual flow, and platform fit.
• Assist with simple edits, rough cuts, captions, cutdowns, or minor revisions when needed.
• Organize video assets, raw footage, references, Google Drive folders, client materials, and final deliverables.
• Follow up with editors, creators, models, videographers, and internal team members to keep projects on schedule.
• Support content for TikTok, Instagram Reels, YouTube Shorts, Meta ads, influencer campaigns, UGC videos, and DTC brand projects.

Requirements

• Experience with short-form video, UGC content, paid social ads, influencer content, branded content, e-commerce videos, or DTC product videos.
• Strong understanding of what is currently trending and performing well on TikTok, Instagram Reels, YouTube Shorts, and paid social platforms.
• Ability to explain why a video works or does not work based on hook, pacing, content angle, retention, audience interest, and conversion potential.
• Basic hands-on editing experience with Premiere Pro, CapCut, Final Cut Pro, DaVinci Resolve, After Effects, or similar tools.
• Ability to create or support content briefs, scripts, shot lists, creator notes, and editor feedback.
• Strong organization and follow-up skills. This role involves timelines, assets, revisions, files, and delivery details.
• Comfortable communicating with editors, creators, production teams, and internal marketing/project teams.
• Experience with DTC brands, e-commerce products, TikTok Shop, Meta ads, influencer campaigns, or performance marketing content is a plus.

Preferred

• Actively follow short-form video trends and understand why certain videos get views.
• Can turn a product feature into a clear hook, angle, or short-form video idea.
• Can review a video draft and give specific feedback instead of only saying “make it better.”
• Can help organize shoots, assets, editing timelines, revisions, and final deliverables.
• Can make basic edits or rough cuts when needed.
• Care about both content quality and performance data.

Benefits

• Paid time off
• Retirement plan