Content Strategist

Irvine, CA (On-site)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the premium content narrative for a smart home brand, translating complex product ecosystems into cohesive messaging and elevated storytelling across channels to drive discovery and conversion.

  • Narrative Ownership: Define brand vision, messaging frameworks, and voice across product launches and always-on campaigns.
  • Cross-Channel Craft: Orchestrate storytelling across web, e-commerce, social, email, and in-home experiences with cross-functional partners.
  • Insight-Driven Excellence: Use audience insight and content performance to refine positioning and maintain a differentiated, forward-looking premium voice.

Job Description

Own the premium content narrative for a smart home brand, translating complex product ecosystems into cohesive messaging and elevated storytelling across channels to drive discovery and conversion.

  • Narrative Ownership: Define brand vision, messaging frameworks, and voice across product launches and always-on campaigns.
  • Cross-Channel Craft: Orchestrate storytelling across web, e-commerce, social, email, and in-home experiences with cross-functional partners.
  • Insight-Driven Excellence: Use audience insight and content performance to refine positioning and maintain a differentiated, forward-looking premium voice.
TP-Link Systems Inc. logo

TP-Link Systems Inc.

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. For career-related inquiries, please contact hr.usa@tp-link.com.

Founded in 1996
Irvine, California, USA
317 employees (29 in marketing)

Traffic Signals

Monthly Visitors
11.5M
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
67.3%
Direct
27.7%
Referral
4%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size
21 (7% of company)
Median Career Experience
14 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
7

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