Content Strategist at TGW.com - The sweetest spot in golf | Bloomington, MN | $60K/yr – $90K/yr

TGW.com - The sweetest spot in golf

Content Strategist

Bloomington, MN (On-site)

$60K/yr – $90K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Build and govern content strategy that turns merchant priorities into channel-ready narratives and SEO opportunities.

Content Strategy & Campaign Narratives: SEO informed planning and seasonal POVs that drive cross-channel campaigns.
Production & Briefs: define asset maps, channel requirements, and briefs for contributors and influencers with production partners.
Governance & Workflows: shape campaign direction and evolve planning processes for strategic alignment across channels.

Job Description

Responsibilities

Build seasonal POVs, messaging frameworks, and campaign narratives
Translate merchant priorities into structured content plans
Define asset maps and channel requirements
Develop contributor and influencer briefs
Identify SEO-informed content opportunities
Partner with creative and video teams on production planning
Help shape campaign direction across channels
Contribute to evolving content workflows and planning processes
Review content and campaigns for strategic alignment

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Experience in content strategy, editorial planning, content marketing, or campaign planning.
Strong ability to translate business priorities into structured content plans and messaging frameworks.
Demonstrated success collaborating cross-functionally with merchandising, creative, marketing, and production partners.
Familiarity with SEO-informed content planning and identifying content opportunities that support business goals.
Experience developing creative briefs, contributor briefs, or campaign narratives across multiple channels.
Strong communication, organization, and project management skills in a fast-paced environment.
Outdoor, lifestyle, retail, or consumer brand marketing experience preferred.

TGW.com - The sweetest spot in golf

From internet golf pioneer to industry leader, TGW.com took its first order in April 1998 and became one of the world’s first online golf retailers. Starting as a small family-operated company with only four full-time employees TGW has since grown to approximately 250 team members. In May 2000, TGW moved into the 105,000 square foot building located at 8851 East 34th Street and now, with over 230,000 square feet of warehouse space devoted to a huge selection of golf related products, TGW has become Golf’s #1 Online Superstore.In 2005, BaseballSavings.com and SoftballSavings.com became siblings to the TGW family with substantial progression occurring during the following years. Over 20,000 baseball and softball products are available to choose from. Baseball Savings’ internet sales continue to increase and the first Baseball Savings mail-order catalogs began shipping in 2010. On October 28, 2010, SoccerSavings.com joined its golf, baseball and softball counterparts and with an ever growing inventory, great service and pricing is already experiencing incredible growth.In December, 2012 TGW was purchased by Northern Tool & Equipment. TGW along with it's sister company The Sportsman's Guide make up the Sports and Leisure group of the company. Please visit us at: www.tgw.com, www.baseballsavings.com, www.softballsavings.com, www.soccersavings.com

Founded in 1997

Wichita, Kansas, USA

86 employees (10 in marketing)

www.tgw.com