Responsibilities

• Develop and execute content strategies that align with customer lifecycle stages, leveraging behavioral insights and emotional motivators to drive engagement.
• Collaborate with content owners, creative teams, and the PACE team to deliver personalized content across email, web, CRM platforms, paid media, and other communication channels.
• Champion the use of AI-powered content creation tools and personalization engines (e.g., Velocity scripting in Marketo) to scale campaign delivery and improve relevance.
• Lead campaign planning, execution, and performance tracking using tools such as the PACE Dashboards and Adobe DAM.
• Partner with data scientists, analysts, and IT to align content with real-time customer signals, psychographic data, and lifecycle triggers.
• Support internal training and change management communications that reinforce lifecycle marketing strategies and organizational readiness.
• Ensure content consistency, compliance, and reusability through structured workflows, approval processes, and centralized asset management across multiple geographies.
• Continuously test, optimize, and evolve content strategies based on customer feedback, behavioral data, and performance metrics.

Requirements

• 4-6 years of experience in content strategy, campaign management, or digital marketing, preferably in a B2B or lifecycle marketing environment.
• Strong understanding of customer psychology, behavioral triggers, and emotional motivators in content design.
• Experience with AI-driven content tools, personalization engines, and marketing automation platforms (e.g., Marketo, Adobe Experience Cloud).
• Proven ability to manage complex, multi-phase campaigns across multiple channels and geographies.
• Familiarity with CRM systems, Adobe DAM, and content governance frameworks.
• Demonstrated success in using data and analytics to inform content decisions and optimize performance.
• Experience with A/B and multivariate testing, and a strong grasp of content performance metrics.
• Excellent communication and storytelling skills, with the ability to translate abstract concepts into compelling narratives.
• Highly collaborative, with experience working in cross-functional, multicultural teams.
• Agile mindset with a passion for innovation, experimentation, and continuous improvement.
• Bachelor's degree in Marketing, Communications, Psychology, or a related field; Master's degree preferred.

Preferred

• Master's degree preferred