Responsibilities overview centered on building and executing a platform-native social strategy with a luxury brand lens, paired with hands-on video content and cross-functional production collaboration.

• Create and oversee the execution of the social media strategy across platforms, with short-form storytelling and a platform-native focus
• Lean into video-native content with a hands-on approach to creating engaging content for a luxury consumer
• Collaborate with photographers, videographers, editors, and creative vendors to execute high-quality content production.
• Consider performance-oriented concepts with a unique execution that feels authentic to the brand
• Manage the relationship with our longstanding social media vendor
• Research and write original content for various owned media outlets
• Host classes and trainings on social media trends and best practices for staff and agents
• Partner closely with Marketing Account Managers to support agent and brand initiatives.
• Deliver exceptional execution of content ensuring The Agency remains an industry leader in media and communications
• Partner with fellow team members to ensure a positive experience for the agent community

Requirements overview focusing on seasoned content production and luxury lifestyle storytelling with strong writing, brand sensibility, and collaboration skills.

• Bachelor’s degree
• 6-7 years content production, social media, and / or copywriting experience
• Experienced lifestyle writer
• Strong understanding of luxury branding, design, architecture, travel, and lifestyle culture
• Impeccable grammar, proofreading and copyediting skills
• Highly detail-oriented
• Strong written, verbal and interpersonal communication skills across all levels of the organization (internal and client-facing)
• Exceptional organization and time management skills; ability to juggle multiple competing priorities
• Proven ability to gain trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
• Exceptional initiative and follow-through skills. Knows what needs to be done and operates with a sense of urgency, focus and discipline
• Desire to collaborate with a team of local, national, and global marketers
• Experience leveraging AI and emerging content technologies to improve creative workflows is a plus

Nice to have

• Experience leveraging AI and emerging content technologies to improve creative workflows is a plus

Benefits