Content Strategist II

Newton, NJ (On-site)

$95K/yr – $110K/yrMid Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead content strategy and production of photonics education across Thorlabs platforms to ensure accurate, engaging materials.

  • Own end-to-end content creation and publishing calendar.
  • Must-have: 5+ years in a photonics lab with disseminating results.
  • Standout: Experience building video content and measuring impact.

Job Description

Responsibilities

  • Research photonics topics to create diverse educational content.
  • Iterate content for technical accuracy and engaging storytelling.
  • Organize video storyboards and production prep for filming.
  • Create and maintain a content calendar with production timelines.
  • Establish a content strategy and monitor KPIs to measure impact.

Requirements

  • 5+ years experience in a photonics lab and disseminating results.
  • Bachelor’s degree required, Masters or PhD preferred, in a photonics related field.
  • Proven SEO implementation including keyword research, optimized titles, tags, and descriptions.
  • Provide lectures, trainings, and demonstrations in person and virtually to large groups.
  • Knowledge of end-to-end video production, including scripting, filming, and editing.
  • Travel for supporting events and relationship building up to 15%.

Preferred

  • Demonstrated experience growing a video channel with original videos.
  • Masters or PhD preferred, in a photonics related field.

Benefits

  • Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
Thorlabs logo

Thorlabs

3.6 Glassdoor

Thorlabs is a leading designer and manufacturer of photonics equipment for research, manufacturing, and biomedical applications. Founded in 1989, Thorlabs is headquartered in Newton, New Jersey with approximately 2,500 employees at manufacturing and sales offices in the United States, Canada, United Kingdom, Germany, France, Sweden, Japan, China, and Brazil. As a vertically integrated company we design, develop, and manufacture our product portfolio of over 20,000 items.

Founded in 1989
Newton, New Jersey, USA
1.5K employees (31 in marketing)
74% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
737.7K
Monthly Google Ads Budget
$19.8K
Traffic Source Mix
Search
53.6%
Direct
40.4%
Referral
4.6%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
31 (2% of company)

Recent News