Responsibilities

• build foundational strategies for some of the most influential YouTube channels in the world, shaping conversations in business, personal & professional development, health & wellness, and beyond.
• synthesize all information into coherent, innovative, industry-leading YouTube strategies, designed to push the boundaries of educational YouTube and achieve millions of views and subscribers for our clients.
• deliver your strategies to our creative pods, staffed by Creative Directors, Producers, Post-Production Managers, and Video Editors, who will then be responsible for integrating your insights and recommendations and bringing them to life through expertly crafted, cinematic, educational content.
• close the feedback loop by analyzing how your strategies are performing, run title and thumbnail a/b tests on live videos, and compile weekly and monthly analytics reports for our clients, using data to craft a narrative that ensures continual improvement and high client retention.
• monitor and enhance the YouTube performance across all of Dragonfruit’s clients, triangulating research across several data sources.
• study platform-wide trends, sub-cultures and patterns within the educational niche, export and organize client data, conduct competitive research and market analysis using the best available tools, content tech, and A.I., and access internal data sets and qualitative info on brand goals.
• work with clients to synthesize information into coherent strategies that push the boundaries of educational YouTube and drive growth.

Requirements

• Proven experience as a YouTube Strategist, YouTube Producer/Manager or similar role with documented results (must be able to provide examples of channels you personally played a significant role in growing)
• You live, eat, & breathe YouTube - you have a deep understanding of YouTube meta cultures and trends, knowledge of creators across VARIOUS niches (not just gaming), and a mastery over viral video formats, concepts, titles, thumbnails, scripts/outlines, retention-optimized editing, and YouTube analytics
• Expert scientific thinker & builder - you are obsessed with research methods, testing hypotheses, devouring millions of data points, and building experiments in the form of content strategies that put your theories to the test against real market demand.
• Ability to work within U.S. timezones.

Benefits

• Work from anywhere (we're 100% remote)
• Competitive Healthcare Coverage (medical, dental, vision)
• Gifts/cash bonuses on birthdays, work anniversaries, and other work-related achievements
• Unlimited reimbursements on book purchases (we like to read 🙂)
• Paid volunteering: 1 day dedicated to supporting a cause of your choice
• Work directly with some of the largest creators/brands on the planet
• Work for a company that is values-oriented and committed to positive social impact