Responsibilities

• Write 8 – 10 pieces of optimized keyword-rich SEO content based on a variety of industries, topics, trends, and valuable industry updates. The content should be tailored to search engines and have high value to our target audience
• Post optimized articles and/or optimized content following industry standards to our CMS platform, social channels and more
• Review, enhance, and edit SEO content written by team members (elevate the overall quality and accuracy across content formats)
• Conduct backlinking analysis and creation, keyword research, rank analysis, and content marketing strategy analysis according to best SEO practices and share recommendations with the team
• Optimize current copy, landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content
• Collaborate and innovate with all teams (editorial, video, and social) to create engaging and meaningful multimedia content (articles, podcasts, videos, infographics, live streams, etc) which align with our organic growth strategy
• Research trending topics within the pop culture industry
• Brainstorm with team members on a variety of brands and develop content strategies for organic and paid growth
• Provide additional recommendations to increase organic visibility and branding through SEO efforts
• Internal and external discussions to understand the client’s business goals

Requirements

• Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
• Bachelor’s degree in English, Journalism, Communications, Marketing, or similar field
• 3 or more years of experience writing for online publications
• Excellent creative writing, critical analysis, and editing skills
• Basic knowledge of HTML & WordPress
• A working knowledge of SEO (onsite and offsite) and how it applies to content marketing
• Knowledge of analytics tools like Google Analytics, Google Search Console, SEMRush
• Knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, etc.), best practices and how they can be deployed in different scenarios
• Strong time management skills with the ability to plan, organize, prioritize, & respond to changes quickly

Benefits

• Culture to be who you are. We work with employees on a personal development process to promote their individual ‘Super Power Zone’. We help identify your zone and help you spend time in that zone!
• All major holidays off, plus the week between Christmas and New Years—in addition to your normal vacation time
• Generous PTO offerings (that grows over time)
• An annual reimbursement for industry-related and approved courses and/or seminars
• Consistent feedback on a monthly, quarterly, and annual basis
• Freedom to work remote, and the trust to juggle life and work as needed
• No cubicles, lots of space and natural light for those who elect to come into the office
• Limitless supplies of snacks and a company credit card for you to order team lunch at your remote workspace
• A unique campus-like, beautifully landscaped, around fountains, decks, and patios type work environment (We’ve got 3 buildings to choose from if you wish to come into the office)
• Culture Index survey link prompts and related culture-related processes