Responsibilities

• Build seasonal POVs, messaging frameworks, and campaign narratives
• Translate merchant priorities into structured content plans
• Define asset maps and channel requirements
• Develop contributor and influencer briefs
• Identify SEO-informed content opportunities
• Partner with creative and video teams on production planning
• Help shape campaign direction across channels
• Contribute to evolving content workflows and planning processes
• Review content and campaigns for strategic alignment

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Experience in content strategy, editorial planning, content marketing, or campaign planning.
• Strong ability to translate business priorities into structured content plans and messaging frameworks.
• Demonstrated success collaborating cross-functionally with merchandising, creative, marketing, and production partners.
• Familiarity with SEO-informed content planning and identifying content opportunities that support business goals.
• Experience developing creative briefs, contributor briefs, or campaign narratives across multiple channels.
• Strong communication, organization, and project management skills in a fast-paced environment.
• Outdoor, lifestyle, retail, or consumer brand marketing experience preferred.

Preferred

• Outdoor, lifestyle, retail, or consumer brand marketing experience preferred.