Content Specialist

Williamsburg, VA (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 months ago

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Job Summary

Drive on-site content creation for social and paid campaigns, balancing planned shoots with agile trend capture, while building a scalable asset library that stays on-brand across quick-response platforms.

  • Content Production Ownership: Shoot and edit short-form video and photos for social channels and campaigns.
  • Storytelling & Platform Optimization: Craft visuals with narrative focus and format-fit for IG, TikTok, YouTube, and Meta ads.
  • Collaborative Content Flow: Coordinate planned shoots, agile content capture with internal teams and external partners, and occasional spokesperson appearances.

Job Description

Responsibilities

  • Own day-to-day photo and video production for social, paid media, and marketing campaigns
  • Capture and produce content across the park including rides, festivals, animals, entertainment, and culinary
  • Support paid social creative development, producing assets optimized for performance marketing (Meta, TikTok, YouTube)
  • Support both planned shoots and agile/trend-based content capture alongside internal teams and external partners
  • Occasionally appear in social content as a spokesperson for the park
  • Assist in organizing and maintaining a content library and asset management system
  • Edit short-form video and photo using Adobe Creative Suite
  • Maintain and manage production equipment
  • Ensure content aligns with brand standards while adapting to platform trends

Requirements

  • Strong understanding of short-form content trends and platform best practices (IG, TikTok, FB, YouTube)
  • Proficiency in video/photo editing software such as Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop), Canva, CapCut, DaVinci Resolve
  • Strong storytelling and creative instincts
  • Highly organized, adaptable, and able to manage multiple priorities
  • Comfortable working in a fast-paced, outdoor environment

Preferred

  • Experience creating content for paid media or performance marketing

Benefits

  • FREE park admission
  • Discounts on park admission tickets and passes for family and friends
  • Park discounts on food, merchandise, etc.
  • Scholarship opportunities
  • Exclusive employee events and giveaways
SeaWorld Parks & Entertainment logo

SeaWorld Parks & Entertainment

3.1 Glassdoor

SeaWorld Parks & EntertainmentTM is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We are one of the world’s foremost zoological organizations and a global leader in animal husbandry, behavioral management, veterinary care and animal welfare. We also rescue and rehabilitate marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® and Busch Gardens® rescue teams have helped more than 40,000 animals in need over the last 50+ years.We own or license a portfolio of recognized brands including SeaWorld®, Busch Gardens®, Sesame Place® and Sea Rescue®. Over our more than 50-year history, we have built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. Many of our parks showcase our one-of-a-kind zoological collection and all of our parks feature a diverse array of thrill and family rides, shows, educational demonstrations and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.We have also produced Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs that celebrate real & inspirational stories of rescue, rehabilitation and return to the wild by the animal rescue, animal care and veterinary teams at SeaWorld and Busch Gardens, in cooperation with our partners also committed to care for wildlife in need.

Founded in 1959
Orlando, Florida, USA
2.4K employees (329 in marketing)
38% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.1K
Traffic Source Mix
Search
29.9%
Direct
66.8%
Referral
2.6%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
174 (7% of company)
Median Career Experience
14.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

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