Content Specialist at Moo Housing | Los Angeles, CA

Moo Housing

Content Specialist

Los Angeles, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end social content strategy and production for RED, Instagram, and TikTok in the student housing space, including on-camera hosting and live streams.

Own ideation, production, and publishing of short-form videos and campaigns across all three platforms.
Must-have: Strong editing and on-camera hosting with CapCut, Premiere, or Final Cut Pro.
Standout: Deep familiarity with RED, Instagram, and TikTok trends and a data-driven optimization mindset.

Job Description

Responsibilities

Plan and execute social media strategies across Xiaohongshu (RED), Instagram, and TikTok
Create engaging short-form video content, including room tours and lifestyle storytelling
Manage end-to-end content production: ideation, shooting, editing, and publishing
Appear on camera for video content and participate in livestreams to engage audiences
Develop and launch marketing campaigns to drive leads and conversions
Analyze content performance and optimize based on data insights
Stay up to date with social media trends, platform algorithms, and student housing market insights

Requirements

Strong understanding of Xiaohongshu (RED), Instagram, and TikTok trends and algorithms
Proven skills in content creation, video shooting, and editing (editing is required)
Proficient in tools such as CapCut, Adobe Premiere, or Final Cut Pro
Comfortable and confident appearing on camera and hosting or participating in livestreams
Creative, proactive, and able to execute ideas independently
Basic understanding of digital marketing and campaign planning
Background in Media, Communications, Marketing, or related fields preferred

Preferred

Experience in real estate, student housing, or lifestyle content
Bilingual in English and Chinese
Experience managing or growing social media accounts

Moo Housing

Moo Housing provides a platform for housing sales and leasing across Los Angeles. The company was founded in 2020, started as an infrastructure company, with management team coming in soon after. The company was founded to provided housing for international students from China and local residents. The service cover master lease, property management, and a leasing agency. The company processes a sale and property management team and provides comprehensive solutions for landlords. The priority is guaranteeing the customers would have a wonderful living experience.

Founded in 2020

Los Angeles, California, USA

14 employees (4 in marketing)

moohousing.com