Responsibilities

• Develop a variety of engaging content such as articles, social media posts, videos, infographics, and newsletters, targeting different stages of the customer journey.
• Support creation and execution of content strategies aligned with marketing goals, maintaining a consistent, targeted message across platforms. Meet business deadlines.
• Collaborate with the digital marketing team to understand trends and audience preferences, tailoring content to enhance engagement and meet desired outcomes.
• Optimize content for search engines using SEO best practices. Work with Digital teams to analyze content performance through analytics tools to improve future strategies.
• Ensure content reflects the brand's tone and style, maintaining consistency across all communication channels .
• Collaborate with the Digital Marketing Coordinator to ensure adherence to the content calendar, managing multiple projects to meet established timelines.
• Partner with cross-functional team members to support campaigns, offering content that complement broader marketing strategies.
• Implement innovative social media content strategies and tailored content to enhance brand presence and engage audiences on platforms like Facebook, Twitter, Instagram, and LinkedIn. Be open to testing new platforms.
• Work with influencers on content collaborations, building strategic partnerships across social channels.
• Engage with the online community, responding to interactions and building strong relationships with the audience while incorporating social media trends into content.

Requirements

• Experience : 3-5 years in content creation, marketing, or related fields, with digital content development experience preferred. Social media guru, with a passion to engage followers.
• Creative Thinking : Ability to create innovative content ideas that align with brand strategy and objectives.
• Communication Skills: Expert writing and editing skills, capable of conveying complex ideas clearly and engagingly. Ability to prompt generative AI, machine learning interfaces to quickly repurpose content.
• Technical Proficiency: Familiarity or willingness to learn Digital Asset Management, Canva, InDesign, Photoshop and other creative marketing tools. Proficient in PowerPoint, Word, Excell.
• Creative Thinking : A creative and strategic mindset to develop unique marketing strategies and content that not only capture attention but also resonate with target audiences, driving engagement and conversion.
• Time Management : Strong project management capabilities to oversee, coordinate, and execute multiple concurrent tasks, ensuring timely delivery and successful outcomes. Comfortable tracking, reporting and being accountable to meeting deadlines.
• Attention to Detail : Strong attention to details, superior writing and editing skills, excellent follow-through.
• Team Player: Strong interpersonal skills for effective cross-departmental collaboration. Enthusiastic about finding a solution!
• Adaptability and Agility : Flexibility and readiness to adjust strategies in response to rapidly evolving social media, digital trends, and marketing technologies, embracing change to meet organizational objectives effectively. Willing to jump and find a way to say “yes” to new business asks.
• Education : While a bachelor's degree is not mandatory, completion of vocational training or certification in a related field such as digital marketing, communications, or content creation is preferred.
• Portfolio Submission : Candidates are encouraged to submit a portfolio of case studies or examples creative work or social media posts demonstrating their expertise and innovative approach to marketing challenges.