Drive storytelling for the college as a Content Specialist, an individual contributor who develops content across marketing, enrollment, and communications.

Responsibilities

• The Content Specialist is a high-level individual contributor responsible for developing compelling written content and stories that support the college’s marketing, enrollment, and communications goals.
• This role serves as a primary institutional storyteller, proactively identifying and developing content that highlights students, employees, alumni, community impact, academic programs, and campus life.
• The Content Specialist collaborates with the Marketing & PR team and college partners to produce accurate, engaging, and audience-focused content across web, campaigns, social media, and internal communications.
• Writes original, audience-focused content for website pages, feature stories, social media, marketing campaigns, recruitment and enrollment communications, and select internal communications.
• Proactively identifies and develops storytelling opportunities by building relationships across the college and conducting interviews with students, faculty, staff, alumni, and community partners.
• Ensures all written content aligns with the college’s brand voice, tone, messaging standards, and audience goals.
• Edits and refines content for clarity, accuracy, consistency, inclusivity, and accessibility.
• Collaborates with the Director to plan content priorities and storytelling initiatives that support departmental and institutional goals.
• Contributes to content calendars and campaign planning in coordination with the Director, Social Media Coordinator and Public Relations Specialist.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field required.
• Minimum of three (3) years of professional experience in writing, content development, communications, or marketing required.
• Demonstrated strong writing, interviewing, storytelling, and editing skills, along with sound judgment and the ability to work independently and proactively.
• Ability to work collaboratively and manage multiple projects and deadlines with minimal supervision.

Preferred

• Experience in higher education communications or marketing (preferred).
• Photography or videography experience (professional or smartphone-based) preferred.
• Familiarity with digital publishing platforms (e.g., WordPress or comparable CMS, email marketing tools, and social media publishing/scheduling tools) and accessibility best practices preferred.