Content & Social Media Strategist

Longmont, CO (Hybrid)

$60K/yr – $80K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Multi-channel content engine for HydraPak, owning the social and storytelling agenda across campaigns, athletes, and partnerships.

Own the strategy and cadence for social, email, web, events, and retail activations that tie to product launches and campaigns.
Define audience segments, pillars, and KPIs with the marketing team, and optimize based on analytics and listening data.
Lead content creation and distribution across Instagram, TikTok, YouTube, LinkedIn, Strava, and Reddit with a strong emphasis on performance, storytelling, and partner integration.

Job Description

Multi-channel content engine: Own HydraPak's social and digital content strategy with aligned channel plans and editorial priorities across product launches, seasonal campaigns, retail initiatives, and brand partnerships.

Responsibilities: Develop and own HydraPak's social media and digital content strategy, aligning channel plans and editorial priorities with broader business objectives, product launches, seasonal campaigns, retail initiatives, and brand partnerships.
Responsibilities: Work with a broader marketing team to create annual and quarterly content strategies, defining audience segments, channel objectives, messaging pillars, and key performance indicators.
Responsibilities: Identify emerging trends, consumer insights, and opportunities within running, cycling, outdoor, and sustainability communities to inform content and campaign development.
Responsibilities: Build integrated campaign plans that connect social, email, web, events, athletes, influencers, and retail activations into cohesive brand experiences.
Responsibilities: Establish content frameworks and storytelling pillars that reinforce HydraPak's leadership in performance hydration, innovation, and sustainable racing.
Responsibilities: Develop channel-specific growth strategies for Instagram, TikTok, YouTube, LinkedIn, Strava, Reddit, and emerging platforms, ensuring content is optimized for both audience engagement and business impact.
Responsibilities: Partner with Product Marketing, Ecommerce, Sales, Partnerships, and Creative teams to align content strategies with commercial priorities and product go-to-market plans.
Responsibilities: Utilize analytics, social listening, customer insights, and performance data to continuously optimize channel strategies, content investment, and audience engagement.
Responsibilities: Make strategic recommendations regarding content mix, paid amplification, creator partnerships, and resource allocation to maximize brand growth and marketing efficiency.
Responsibilities: Work with Art Director and Digital Designer to capture and produce content in the form of: Short-form video (Instagram Reels, TikTok, YouTube Shorts), Behind-the-scenes event content, Athlete and ambassador storytelling, and educational product demonstrations and how-to content.

Requirements: 4 year degree from an accredited college or university
Requirements: 4+ years brand or agency experience, love of outdoors required
Requirements: Demonstrated experience with social media platforms including: LinkedIn, Instagram, TikTok, YouTube, Strava, Reddit
Requirements: Understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns.
Requirements: Familiarity with social listening and reporting software.
Requirements: Knowledge of key digital marketing tools: Shopify, Sprout Social, Klaviyo
Requirements: Understanding/experience with Facebook Ads Manager, setting up and managing paid social campaigns.
Requirements: Proven experience in writing and/or directing effective content for web/social, ads, and/or collateral
Requirements: Ability to work autonomously, practice good judgment, effective decision making and time management skills
Requirements: Ability to work in, and make a positive contribution to a team environment

Benefits: HydraPak offers up to 120 hours of Paid Time Off in the first year of service
Benefits: 11 paid holidays
Benefits: a range of insurance benefits starting the first of the month following a 30-day waiting period
Benefits: a 401(k) plan with company match after 90 days

HydraPak, LLC

WE ARE HYDRATION EXPERTS.We’ve been designing and producing performance hydration systems for over 20 years, and our mission is to help athletes reach their peak performance. By offering better ways to hydrate, HydraPak has pioneered new product categories and become a trusted partner for athletes and brand partners worldwide.

Founded in 2001

Oakland, California, USA

55 employees (13 in marketing)

www.hydrapak.com