Content & Product Marketing Lead – Asset Management

Boston, MA (On-site)

$105K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive content strategy and production for Asset Management marketing, turning strategy into client-ready narratives and assets.

  • Must-have: 5+ years in B2B content/marketing within asset management or fintech with a proven track record of high-output content creation.
  • Standout: Ability to translate complex capabilities into clear, client-relevant messaging across regions.
  • Standout: Strong cross-functional collaboration with Sales, Product, and Leadership to shape campaigns and narratives.

Job Description

Drive content strategy and production for Asset Management marketing, turning strategy into client-ready narratives and assets.

  • Content Leadership & Production: Build and execute a high-impact content engine aligned with Asset Management priorities
  • Consolidate themes across solutions into clear, differentiated market narratives
  • Develop custom narratives tailored to client segments, prospects, and opportunities for personalized engagement
  • Generate a consistent flow of content, including use cases, client-facing materials, campaign assets, and thought leadership
  • Ensure messaging consistency across all channels
  • Drive the creation of digital and multimedia assets (including video) aligned with campaign priorities
  • Partner with Sales and Relationship Managers to develop content for outreach and client engagement
  • Deliver practical, ready-to-use materials that help teams communicate value effectively
  • Translate complex capabilities into clear, client-relevant messaging
  • Help shape tone, structure, and direction of marketing campaigns
  • Strong ability to turn strategy into compelling, client-facing content
  • 5+ years of experience in B2B content, product marketing, or sales enablement in Asset Management/financial services
  • Excellent storytelling skills with clarity, relevance, and impact
  • Self-starter who operates autonomously and drives initiatives forward
  • Experience collaborating with Sales teams in a commercial environment
  • Benefits: Comprehensive benefits: health insurance, retirement plans, paid time off, and wellness programs
Linedata logo

Linedata

3.5 Glassdoor

With 25+ years of experience and 700 clients in 50 countries, Linedata’s 1100 employees in 20+ offices provide global humanized technology solutions and services for the asset management and credit industries, helping its clients evolve and operate at the highest levels.Headquartered in France, Linedata achieved revenues of EUR €183.7 million in 2024 and is listed on Euronext Paris compartment B FR0004156297-LIN – Reuters LDSV.PA – Bloomberg LIN:FPlinedata.com

Founded in 1998
Neuilly-sur-Seine, Île-de-France, FRA
2.2K employees
61% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
58.2K
Monthly Google Ads Budget
$402
Traffic Source Mix
Search
11.3%
Direct
71.4%
Referral
6%
Social
10%
Paid
0.4%

Headcount Trend

Current headcount: ~2.2K

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