Content Producer

Grand Rapids, MI (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the brand content engine across web, social, video and editorial, turning briefs into audience-first content that scales with modular assets and AI-driven workflows.

  • Content Ownership: Build and govern multi-format content across channels and ensure on-brand voice and quality.
  • Workflow & Asset Strategy: Rapid iteration with feedback, modular content design, and reuse across campaigns.
  • Collaboration & Tools: Partner with creative, digital, and comms teams to meet deadlines and leverage AI to boost efficiency.

Job Description

Responsibilities

  • Creating and producing a wide range of brand content across channels and formats, including editorial, web, social, video, and foundational brand content.
  • Translating creative briefs and business objectives into clear, audience-focused, on-brand content that supports communication goals.
  • Producing multiple content iterations while incorporating feedback and maintaining quality in a fast-paced environment.
  • Upholding brand voice, tone, editorial standards, and content accuracy across all deliverables.
  • Collaborating with creative, digital, marketing communications, and communications operations partners to deliver content aligned to strategy and deadlines.
  • Managing workload priorities across multiple concurrent projects while leveraging technology, including AI, to enhance content development and workflow efficiency.
  • Building modular, reusable content assets optimized for discoverability, accessibility, audience engagement, and performance across channels.

Requirements

  • Bachelor's degree in Communications, English, Journalism, or a related field; or equivalent combination of education and experience.
  • 4+ years of experience in content creation, copywriting, editorial, brand communications, or marketing communications.
  • Demonstrated experience writing across a variety of content types and formats, including short-form and long-form content.
  • Proven ability to produce high-quality content in a fast-paced environment while managing multiple priorities.
  • Ability to effectively receive feedback, adapt content, and collaborate with creative, digital, and marketing partners.
  • Demonstrated intellectual curiosity and a continuous learning mindset.

Preferred

  • Experience creating content across multiple mediums, including web, social, video, promotional, and editorial content.
  • Ability to identify, develop, and tell compelling stories that align with brand and audience needs.
  • Knowledge of structured and modular content strategies, including content designed for SEO, AI discoverability, and reuse across channels.
  • Familiarity with content management systems, collaboration platforms, and content performance analytics.
  • Experience working within brand communications, corporate communications, or B2B marketing environments.

Benefits

  • Offering competitive wages and benefits, that support your life both in and out of work
  • Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
  • Creating continuous learning opportunities to help you grow and upskill.
  • Fostering a culture of inclusion where employees feel seen, heard and valued — and living it out every day.
  • Empowering you to make a meaningful impact on people and the planet through your work and Steelcase’s ongoing commitment.
Steelcase logo

Steelcase

4.0 Glassdoor

Work, at its best, is the wonder of what human beings can make possible. At Steelcase, we help people do their best work by creating places that work better.For over a century, we have designed, manufactured and partnered with the world’s leading organizations to create an expansive range of furnishings and solutions for all the places where work happens — including learning, health and working from home.We are driven to deeply understand the changing realities of work that our customers face. Through human-centered research and critical design-thinking, we uncover insights that lead us to innovation and breakthrough design.Our solutions come to life through talented design professionals and our Steelcase dealer community, who provide local expertise and tailored experiences with the global power of Steelcase. And because we recognize that we must do our best work for the places we all share, we stand together for people and the planet — using our business as a force for good to help the world work better.

Founded in 1912
Grand Rapids, Michigan, USA
9.3K employees (742 in marketing)
84% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
384.1K
Monthly Google Ads Budget
$143.8K
Traffic Source Mix
Search
53.8%
Direct
36.7%
Referral
4.5%
Social
3.5%
Paid
1.5%

Headcount Trend

Current headcount: ~9.3K

Marketing Team

Marketing Team Size
321 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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