Responsibilities

• Generate qualified leads online. That's it.
• You decide the channels, the content, the angles, the budgets, the cadence.
• Own the full funnel — awareness through demo request — across paid and organic. That means paid social (Meta, TikTok), paid search (Google), B2B (LinkedIn), video (YouTube), and whatever else moves the needle.
• Work directly with the Head of Sales. Pull objections, friction points, and buyer language from calls and deals. Turn that into content that converts. Close the loop between what's working in sales and what's running online.
• Brief and direct the video editor and graphic designer. You're the creative brain; they're the execution muscle.
• Build and run testing frameworks. Hooks, angles, formats, channels. Iterate fast. Kill what doesn't work. Scale what does.
• Own the content pipeline from brief to publish to performance review. No throwing concepts over a wall — you're accountable end to end.

Requirements

• 5+ years in performance marketing, growth, or content strategy — with real results to show across paid and organic channels.
• You've driven pipeline before, not just impressions.
• You're comfortable with ambiguity. This role has few guardrails by design.
• You can work with creatives and give direction that's specific, not vague.
• You can sit in a sales call and walk out with three content ideas.
• You're the creative brain; they're the execution muscle.
• You think in messaging before aesthetics. You know what makes someone in an ecommerce brand stop scrolling and book a demo.
• You've got strong opinions about what works, and you're willing to back them with data.
• You know what makes someone in an ecommerce brand stop scrolling and book a demo.
• You'll drive pipeline across paid and organic channels; experience across paid and organic is expected.

Preferred

• (We are also open to someone from the brand side with some B2B experience!)