Content Optimization Specialist

New York City, NY (On-site)

$68K/yr – $112K/yrMid Level1+ years expFull time

Posted 2 days ago

Job Summary

Own the PDP content optimization program by driving standards, training, analytics, and cross-team collaboration to elevate PDP health for 100k+ products.

  • Identify gaps and prioritize opportunities using analytics
  • Coach merchants and offshore teams on workflows and content guidelines
  • Develop training materials and supporting resources

Job Description

Responsibilities

  • Serve as a subject matter expert on site standards and opportunities for improvements based on competitive analysis.
  • Provide training, coaching, and supporting materials to merchants and business partners on PDP standards, optimization best practices, and customer experience improvements to drive content quality and adoption.
  • Leverage internal reporting, competitive analysis, and performance analytics to identify content gaps, prioritize optimization opportunities, and partner with merchants to enrich product content and improve PDP health.
  • Coach and support the offshore team on workflows, quality standards, and content guidelines to drive consistent execution and high-quality PDP creation across more than 100K products annually.
  • Check quality & technical specifications of images and perform light retouching as needed – including, but not limited to resizing, cropping, color matching, corrections, etc.
  • Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
  • In addition to the essential duties mentioned above, other duties may be assigned.

Requirements

  • 1-2 years related experience
  • Professional experience in retail, site merchandising, and/or marketing
  • Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to analyze data, create reporting, and communicate insights effectively
  • Experience utilizing content management, digital asset management, and image editing tools to support product content and imagery workflows
  • Strong communication and collaboration skills
  • Ability to stay on top of workload in a fast-paced environment, while maintaining high standards
  • Ability to problem solve and think creatively, strategically and technically
  • Demonstrates a growth mindset with the ability to adapt quickly, embrace change, and continuously learn new processes and technologies
  • Bachelor’s degree or equivalent work experience in a related field

Benefits

  • Join a dynamic, inclusive environment with competitive pay and benefits.
  • Health and wellness coverage and a 401(k) match.
  • Paid time off and eight paid holidays.
  • Continuous learning and leadership development.
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
Macy's logo

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval

Salaries

Posted range

$68K/yr – $112K/yr

Taken straight from the job posting.

See all Macy's salaries

Traffic Signals

Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~80.4K

Recent News

Macy's logo

Content Optimization Specialist

Macy's · New York City, NY · On-site