Content Operations Specialist

Orlando, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital marketing for United Parks & Resorts by managing web content and site performance across park brands and corporate initiatives.

  • Own content updates and CMS workflows for SEA online sites.
  • 3+ years in digital marketing with website content management.
  • Cross-functional collaboration with park and corporate leadership.

Job Description

Responsibilities

  • Implement the digital marketing strategy for United Parks & Resorts park brands and corporate enterprises, supporting in-park and ecommerce initiatives.
  • Work closely with cross-functional teams to plan and communicate the information needed for successful execution of the vision of the SEA online websites.
  • Build and maintain all website content, ensuring all adds, deletes and adjustments are updated according to established specifications and timeframes.
  • Organize and maintain calendar for park’s attraction updates, landing pages, special microsite initiatives, image updates, copy strategy, etc.
  • Collaborate with third party agency and corporate team to implement learned best practices for SEO within content and structure.
  • Report online activity, trends and performance of park websites.
  • Maintain and grow awareness of digital marketing trends and the implications that these technologies have on marketing to the company’s target consumer.
  • Work closely with Park and Corporate leadership teams to align business goals and create online content to support campaigns, mission initiatives, and event support.
  • Provide updates to marketing leadership reporting analysis of key metrics associated with core projects.
  • Partner with park marketing teams to create consistency in the consumer experience in all digital sales channels including approach, tone, and content strategy.
SeaWorld Parks & Entertainment logo

SeaWorld Parks & Entertainment

3.1 Glassdoor

SeaWorld Parks & EntertainmentTM is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. We are one of the world’s foremost zoological organizations and a global leader in animal husbandry, behavioral management, veterinary care and animal welfare. We also rescue and rehabilitate marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld® and Busch Gardens® rescue teams have helped more than 40,000 animals in need over the last 50+ years.We own or license a portfolio of recognized brands including SeaWorld®, Busch Gardens®, Sesame Place® and Sea Rescue®. Over our more than 50-year history, we have built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States. Many of our parks showcase our one-of-a-kind zoological collection and all of our parks feature a diverse array of thrill and family rides, shows, educational demonstrations and/or other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for our guests.We have also produced Parent’s Choice and Emmy Award winning shows like Sea Rescue and The Wildlife Docs that celebrate real & inspirational stories of rescue, rehabilitation and return to the wild by the animal rescue, animal care and veterinary teams at SeaWorld and Busch Gardens, in cooperation with our partners also committed to care for wildlife in need.

Founded in 1959
Orlando, Florida, USA
2.4K employees (329 in marketing)
38% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.1K
Traffic Source Mix
Search
29.9%
Direct
66.8%
Referral
2.6%
Social
0.6%
Paid
0.1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
174 (7% of company)
Median Career Experience
14.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

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