Responsibilities

• Responsible for the writing , daily operation and maintenance of content on the company's own media platforms (official WeChat account, Weibo , Xiaohongshu , Toutiao ), including daily topic selection , article writing , design and publication .
• Gain a deep understanding of the brand philosophy and business characteristics ; be responsible for extracting brand promotion points and product selling points, and develop copywriting strategies to attract target customers, generate attention and improve marketing conversion rates .
• Responsible for the daily operation and maintenance of accounts across various owned media platforms, including content delivery, responding to comments, providing guidance on public opinion , and managing follower growth and decline .
• Responsible for writing corporate brand communication materials , company website content, product-related texts, and texts for events.
• Familiar with various styles of advertising copywriting , including product copywriting, event copywriting, brand copywriting, and promotional copywriting , and able to collaborate with other departments to complete promotional and marketing materials.
• Develop an advertising and promotion plan , and carry out planning and distribution of specific content based on said plan to ensure the continuity and high quality of the account's campaigns.

Requirements

• logical thinking and sensitivity to news; able to develop and formulate event marketing strategies and write them into proposals (must be able to provide independently completed planning cases).
• internet communication patterns , possess strong writing skills , have excellent headline and manuscript editing skills, demonstrate planning and innovative thinking abilities, and be familiar with the content editing requirements and communication patterns of new media platforms such as mobile apps and WeChat.
• 3. Possesses a strong professional ethic, is conscientious, responsible, passionate and eager to learn.
• 4. Obey the direction of the department and the company.
• 5. You must have a certain level of resilience and be good at managing your emotions.