Responsibilities

• Stitch Content Journeys Together
• Maintain and evolve our content constellation views in Airtable — keeping a clear picture of what we have at each stage of the funnel for each key persona, how fresh it is, and how well it’s performing.
• Identify gaps in our content journeys and surface them to the team with enough context to act on them — what’s missing, why it matters, and where it should sit.
• Work with the editorial and video teams to make sure existing content is stitched together with clear next steps and calls to action, not sitting in isolation.
• Own the Publishing Pipeline
• Run Box’s content publishing operation from intake to publication — Airtable as the system of record, capacity visibility across the team, cross-functional scheduling.
• Ensure 90%+ of content requests are processed through formal intake with clear prioritisation criteria.
• Spot bottlenecks, gaps, and workflow failures early and fix them before they become problems.
• Define and Coordinate Launch Support
• Define how Content Marketing supports any given launch — how big it is, what we build, what existing content we resurface, and how we amplify it. Then coordinate to make it happen.
• Serve as Content Marketing’s primary point of contact for launches and waves — attending planning meetings, representing the full team, and making decisions on our behalf.
• Define the bill of materials for each launch: what net-new content to build, what existing content to re-promote, and how everything gets amplified across our owned channels.
• Coordinate with PMM, Campaigns, and other cross-functional partners to ensure content is sequenced, scheduled, and ready.
• Build the Measurement Infrastructure
• Own Box’s Knotch deployment and content performance taxonomy — tracking engagement quality, content-influenced pipeline, and channel health across blog, newsletter, video, and social.
• Identify underperforming content types quarterly and reallocate resources accordingly.
• Make performance data visible and actionable for the whole team. Run monthly performance reviews and quarterly content audits.
• Track content-touched account data and engagement depth; share regularly with Demand Gen and Sales.
• Grow Owned Channels
• Lead blog information architecture and newsletter optimisation; improve signup conversion by reducing friction across Box.com.

Requirements

• 5+ years in content operations, marketing operations, or editorial operations at a B2B SaaS or technology company.
• Proven experience managing content workflows and publishing systems at scale — intake processes, editorial calendars, and cross-functional publishing operations.
• Comfortable being the person in the room representing a team — making calls on prioritisation, scope, and launch support without needing to escalate everything.
• Strong grasp of content performance measurement: you understand the difference between vanity reach and pipeline impact, and you can build the infrastructure to track the latter.
• Experience with channel growth programs — you’ve grown email newsletters, YouTube subscribers, or LinkedIn audiences through systematic strategy, not content volume.
• Familiar with tools like Airtable, Knotch, Adobe Analytics, or equivalent content performance and project management platforms.
• Bias for systems over heroics. You build processes that scale, not workarounds that require your constant presence.