Content Marketing Strategist (Social & Creator) at Plant People | Austin, TX

Plant People

Content Marketing Strategist (Social & Creator)

Austin, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own Plant People’s social storytelling and build a fast, creator-led content engine that delivers on-brand, data-informed performance across Instagram and TikTok.

Strategic content ownership: set the narrative through social strategy and a calendar that ties to launches and campaigns.
Creator-led production: source, brief, and manage photographers/creators; produce content when needed to move fast.

Job Description

Own Plant People’s social content strategy across Instagram and TikTok—defining how we show up and what stories we tell
Build our content engine from the ground up—sourcing and managing photographers, videographers, and creative collaborators
Develop clear, actionable briefs that enable fast, high-quality execution
Create content yourself when needed—shooting on iPhone, editing in CapCut, and moving quickly without a crew
Partner cross-functionally (Brand, Paid, Digital) to ensure content aligns with campaigns and informs ad creative
Collaborate on influencer and UGC strategy—from sourcing to briefing to performance
Manage the content calendar across launches, campaigns, retail moments, and cultural opportunities
Track performance and iterate quickly—refining hooks, formats, and cadence based on data
Stay ahead of trends and platform shifts—knowing when to participate and when to protect the brand
Maintain a sharp, consistent editorial voice across all content and touchpoints

3+ years in social/content, including 1–2 years in-house at a brand (CPG, wellness, beauty, or DTC preferred)
Experience both creating content yourself and directing others—your portfolio reflects both
Strong strategic foundation—comfortable building content calendars, channel strategies, and briefs tied to business goals
Hands-on creator—confident shooting on iPhone and editing in tools like CapCut
Deep fluency in Instagram and TikTok—understanding what performs and what feels native
Strong writer with a sharp editorial eye across captions, hooks, and scripts
Experience managing creators and UGC—from sourcing to briefing to performance oversight
Data-informed mindset—you create for engagement and conversion, not just aesthetics
Self-starter with high ownership in a fast-paced, scrappy environment
Genuine interest in wellness, functional ingredients, and Plant People’s mission

Plant People

3.3 Glassdoor

Plant People makes advanced wellness accessible through practitioner-grade supplements derived from USDA-Organic, functional mushrooms, hemp, adaptogens and vitamins. Our products are doctor-formulated, non-GMO, cGMP, vegan and junk-free (parabens, sulfates, fragrances, etc.). Currently sold at Whole Foods Market, Erewhon, The Vitamin Shoppe and so many more retailers! :)

Founded in 2017

Austin, Texas, USA

35 employees (6 in marketing)

plantpeople.co

51% recommend to a friend