Responsibilities

• Write, edit, and proofread content assets (blogs, campaign copy, short-form digital, UGC support) based on direction from the Director of Content Marketing.
• Optimize and update existing assets based on feedback and performance data provided.
• Support the execution of up to two persona-focused content journeys for organic and paid media campaigns. This includes producing new content, pulling basic performance reports, and implementing optimizations as directed.
• Produce creative derivatives (resizes, variants, repurposed formats) of marquee campaign assets as directed.
• Manage, maintain and deliver against a quarterly content calendar.
• Coordinate with the campaigns team, social lead, and content activation lead to ensure promoted content meets expectations
• Maintain the content inventory so it is up-to-date and accessible to the PMM team at all times.
• Perform content audits as directed and flag findings to the Director.
• Schedule and conduct customer or community interviews for content projects when directed. Support interviews and collaborate with stakeholders and interviewees.
• Collaborate effectively with key stakeholders, including product marketing, creative, events, campaigns, social media, customer marketing, and program management, while meeting fast-paced deadlines.

Requirements

• 5 years of professional experience in content marketing, copywriting, journalism, or editorial work — preferably within B2B tech or a fast-paced agency environment.
• Strong portfolio of published writing and editing work.
• Stellar project management, analytical, and organizational skills with exceptional attention to detail.
• Executional mindset — you take direction well, ask smart clarifying questions, and deliver on deadline. When you hit an obstacle, you flag it early and propose a path forward rather than pushing back.
• Comfortable working directly with a demanding client POC in a managed resource context — professional, responsive, and able to navigate feedback without friction.
• Proven ability to collaborate effectively with diverse internal and external stakeholders, including editors, data experts, agency representatives, project managers, and creative teams.
• Team player comfortable operating in a support role to a director and prioritizing the best interests of the business and the content team.
• Strong understanding of or interest in the tech industry, specifically customer data platforms, AI, and CRM applications.
• Ability to quickly learn new tools, systems, and processes.
• Skilled with AI tools, such as Gemini, Notebook, Writer, Claude and others.

Preferred

• Prior experience working at Salesforce (as a contractor, managed resource, or former employee).
• Familiarity with content management systems and marketing workflow tools.
• Experience in AI content and agent engineering.