Content Marketing Strategist

Santa Monica, CA (On-site)

$100K/yr – $135K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive content strategy and storytelling for a clinician-backed consumer health brand, bridging science and accessible messaging.

  • Own the content strategy and cross-channel execution for B2B and D2C initiatives.
  • Must-have: 4–7 years in content marketing, strategy, or related field.
  • Standout: Translate clinical science into accessible, consumer-friendly content.

Job Description

Responsibilities

  • Own and implement our content strategy
  • Help translate company and product strategy into a cohesive content strategy across marketing channels
  • Develop messaging that communicates our clinical credibility while remaining clear and approachable for consumers
  • Support both B2B (healthcare provider) and direct-to-consumer content initiatives
  • Create high-quality content across channels
  • Write and develop content across key channels including: Website pages, Blog and educational articles, Email marketing, SMS campaigns, Landing pages, Patient education materials, Provider education materials, Print collateral and marketing materials
  • Partner with the brand team to bring content to life visually and the growth team to deploy it across campaigns.
  • Ensure messaging is tailored appropriately for different audiences and stages of the customer journey
  • Translate science into compelling narratives
  • Work closely with leadership to understand the clinical evidence and research behind our products

Requirements

  • 4-7 years of experience in content marketing, strategy, consulting, or a related field
  • Located within commutable distance to Santa Monica, CA
  • Exceptional writing, editing, and communication skills
  • Strong ability to simplify complex ideas without losing accuracy
  • A structured, analytical thinker who enjoys understanding why messaging works
  • Comfortable working across multiple audiences and channels
  • Highly curious and intellectually driven - you enjoy learning new topics and going deep
  • Able to balance strategic thinking with hands-on execution
  • Strong attention to detail and commitment to quality

Preferred

  • Prior experience in management consulting, strategy, or research-driven environments
  • Experience in healthcare, medical, biotech, or health/wellness industries
  • Familiarity with SEO-driven content strategy
  • Experience writing educational or science-based content
  • Experience working in ecommerce or direct-to-consumer brands

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) with employer match
  • Unlimited PTO
mBIOTA Labs logo

mBIOTA Labs

mBIOTA Labs specializes in the development of medical foods for GI dysfunction. Our proprietary product, mBIOTA Elemental, revolutionizes medical nutrition. Developed in partnership with leading gastroenterologists, our unique elemental diet powder delivers essential nutrients, vitamins, and minerals in a readily absorbable formula. Our standout feature? Superior taste. Unlike traditional options, mBIOTA Elemental offers a highly palatable flavor profile, aimed to significantly improve patient experience and compliance. Experience the fusion of health and taste that drives therapeutic results and superior patient outcomes with mBIOTA Elemental.

Founded in 2021
Santa Monica, California, USA
14 employees (3 in marketing)

Traffic Signals

Monthly Visitors
13.6K
Monthly Google Ads Budget
$5.5K
Traffic Source Mix
Search
78.2%
Direct
8.7%
Paid
10.1%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (14% of company)