Content Marketing Strategist

USA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on producing B2B marketing content for tech and SaaS, translating complex product capabilities into business value, and supporting sales enablement. It requires extensive writing experience, especially in long-form formats, and collaborative cross-functional work. Preferred candidates have agency experience and a track record of long-form and sales-focused content.

Job Description

Responsibilities

  • Concept, write, edit, and refine high-quality B2B marketing content across multiple formats and channels
  • Translate complex technology and product capabilities into clear, compelling business value narratives
  • Surface customer and prospect pain points and articulate how Lanvera solves them through technology
  • Develop long-form content, including white papers, thought leadership pieces, education pieces, case studies, and bylined articles
  • Create short-form and campaign-driven content such as website copy, email campaigns, social media, press releases, and sales collateral
  • Support sales enablement by producing copy that helps sales teams engage prospects and close deals
  • Review and update existing core marketing assets
  • Partner cross-functionally with product, marketing, technology, and client management teams to ensure accuracy and alignment
  • Manage multiple projects simultaneously while meeting deadlines and maintaining a high bar for quality
  • Follow AP style and internal brand guidelines to ensure consistency and professionalism

Requirements

  • 8–10 years of progressive copywriting experience, with a strong preference for B2B technology or SaaS agency experience
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • Proven ability to write for technological companies while clearly articulating business outcomes
  • Exceptional long-form writing and editing skills, especially for complex or technical topics
  • Strong storytelling and positioning skills for case studies, press releases, and white papers
  • Demonstrated experience creating sales enablement content
  • Excellent grammar, attention to detail, and editorial judgment
  • Ability to balance creativity with clarity, usability, and consistency
  • Strong time management skills with experience handling multiple deadline-driven projects
  • Collaborative, proactive, and solutions-oriented mindset

Preferred

  • Agency experience clearly demonstrated in portfolio
  • Examples of long-form content, sales enablement assets, and technology-focused writing

Benefits

  • Three weeks of PTO,
  • Health Insurance,
  • 401k with dollar matching,
  • Profit sharing,
  • One day of remote work,
  • Long-term disability.
Lanvera logo

Lanvera

Leading CCM (Customer Communications Management) outsourcing and technology company specializing in the design, production, and delivery of secure customer communications including invoices, statements, tax forms, collection letters, compliance notices, and other business-critical documents to any delivery channel including print, electronic and mobile platforms.As a technology company, Lanvera is focused on implementing enterprise solutions leveraging modern architecture. Scalable, reliable, secure multi-tenant platforms are the cornerstone of Lanvera’ s business. As a result, next-generation products run on microservice event-driven architecture implemented in a cloud-based Kubernetes environment. There is a strong emphasis on DevSecOps practices centered around automation. Lanvera’s platforms implement industry-standard security solutions including OAuth 2.0, OpenID Connect, SAML SSO, and multi-factor authentication. Lanvera is a Microsoft .NET shop leveraging the development stack’s latest versions for API layer and backend platforms. Client and Consumer-facing applications are developed with a componentized frontend design system consisting of Vue.js, Storyboard, Invision, as well as various other support tools. Although the time to market is always important, Lanvera’ s primary focus is building long-term high-quality systems where a culture of excellence reverberates through all that we do.

Founded in 1985
Coppell, Texas, USA
102 employees (7 in marketing)

Traffic Signals

Monthly Visitors
10.6K
Traffic Source Mix
Search
14.1%
Direct
46.8%
Referral
35.2%
Social
1.1%
Paid
2.5%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
3 (3% of company)