Responsibilities

• Content Strategy & Creation (40%): Develop engaging, high-quality content for a variety of platforms - including digital and print advertising, email campaigns, videos, sales collateral, web pages, blog articles, and social media.
• Repurpose existing content into multiple formats (e.g., infographics, videos, social posts) to expand reach, engagement, and conversions.
• Collaborate with external digital agency on keyword strategy and SEO best practices.
• Implement content workflows that ensure brand consistency, accessibility, and quality.
• Partner with internal teams and designer to align messaging and develop fresh campaign concepts.
• Conduct market and competitive audits to identify strategic opportunities and emerging trends.
• Content Planning & Project Management (15%): Manage and maintain a comprehensive content calendar aligned with key campaigns and organizational goals.
• Coordinate content distribution across owned, earned, and paid channels to maximize visibility.
• Continuously refine content creation and review processes to improve team efficiency.
• Marketing Automation & Website Management (25%): Serve as the in-house expert for marketing automation (SugarMarket), managing workflows, web forms, email campaigns, and lead-nurturing programs.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of experience in content marketing, digital marketing, or a related field.
• A passion for storytelling and an innate curiosity - always asking "What could make this even better?"
• Exceptional writing and editing skills, with the ability to adapt voice, structure, and messaging for different formats and channels (from short-form ads and social posts to long-form web pages and articles).
• Comfort writing for and tailoring messages to multiple audiences (e.g., camps, campgrounds, municipalities, attractions) while maintaining a cohesive brand voice.
• Strong understanding of SEO principles and content optimization strategies.
• Analytical mindset with the ability to turn data into actionable insights.
• Experience with marketing automation tools (SugarMarket preferred) and CMS platforms (WordPress experience a plus).
• Proficiency with analytics tools such as Google Analytics 4 (GA4).
• Creative problem-solver with strong project management and collaboration skills.

Preferred

• WordPress experience
• SugarMarket experience
• Familiarity with digital marketing tools

Benefits

• You\'ll find a workplace that values curiosity, accountability, and balance - where data helps guide decisions, but people and purpose drive the work.
• You\'ll join a small, experienced marketing team where your ideas are heard, your work is visible, and you have room to grow your skills in both content and digital strategy. If you\'re looking to grow your career while helping others discover the power of recreation, you\'ll feel right at home at CRS.