Content Marketing Specialist

Atlanta, GA (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own content strategy and multi‑channel execution to educate patients and staff, aligning assets with brand and goals while coordinating internal communications.

  • Content Strategy & Editorial: Develop and implement a cohesive content plan; manage the editorial calendar; maintain brand voice across channels.
  • Content Production & Distribution: Create content for websites, blogs, social, and email; build email automations for patient journeys.
  • Internal & Stakeholder Communications: Administer intranet updates and internal newsletters; support HR and cross‑department initiatives.

Job Description

Own content strategy and multi‑channel execution to educate patients and staff, aligning assets with brand and goals while coordinating internal communications.

  • Responsibilities: Develop and execute a comprehensive content strategy aligned with goals, audience, and brand identity.
  • Responsibilities: Build email automations to deliver content at key points of the patient journey.
  • Responsibilities: Create and manage editorial calendar to deliver timely content across digital platforms.
  • Responsibilities: Create high quality content across websites, blogs, social media and email.
  • Responsibilities: Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
  • Responsibilities: Interview patients and providers to create content and stories for multiple channels.
  • Responsibilities: Manage and maintain content repositories; ensure content is organized for future use.
  • Responsibilities: Support content updates to the employee intranet, and keep teams informed across markets.
  • Responsibilities: Send internal newsletters and company communications (e.g., department updates, executive/physician announcements, all-employee messages).
  • Responsibilities: Serve as the communications resource for HR & cross‑departmental projects.
  • Requirements: 2–4 years in content development and marketing communication.
  • Requirements: 1–2 years in email marketing and marketing automation.
  • Requirements: Bachelor’s degree in marketing, communications, journalism or similar.
  • Requirements: Prior advertising agency experience a plus; healthcare industry experience a plus.
  • Requirements: Experience in Salesforce Marketing Cloud (or similar platforms like HubSpot or Adobe Marketo).
  • Requirements: Exceptional writing and editing skills with strong attention to detail.
  • Requirements: Excellent organizational skills with ability to self‑manage workflow and priorities.
  • Requirements: Able to consistently meet deadlines in a fast‑paced environment.
  • Requirements: Confident with Canva or similar design platforms for social media creation.
  • Requirements: Track record of collaborating with marketing teams to deliver business outcomes.
  • Requirements: Client service mindset; you understand we exist to support practices within UMP.
  • Requirements: Passion and enthusiasm for marketing as a growth driver.
  • Requirements: Strong interpersonal, presentation and communication skills and ability to connect work to business objectives.
  • Preferred: Prior advertising agency experience a plus; healthcare industry experience a plus.
  • Benefits: Healthcare Options: PPO, HDHP, and Surest plans with a $100/month tobacco-free discount.
  • Benefits: Dental & Vision Insurance.
  • Benefits: 401(k) with Annual Employer Contributions.
  • Benefits: Additional Coverage: HSA/FSA, short- and long-term disability, life and AD&D, legal assistance, and more.
  • Benefits: Employee Assistance Program (EAP): Employer-paid support for life’s challenges.
  • Benefits: Generous Paid Time Off: Up to 4 weeks of PTO; 7 holidays + 2 floating holidays.
  • Benefits: Bonus eligible.
Resurgens Orthopaedics logo

Resurgens Orthopaedics

With more than 100 providers Resurgens Orthopaedics is Georgia's largest orthopaedic practice. Resurgens' physicians provide care at 24 locations throughout the Atlanta metro area. Specialty areas include spine and back care, joint replacement, sports medicine, hand, foot and workers' compensation. Resurgens provides full service medical care including rehabilitative therapy and imaging services.

Founded in 1998
USA
822 employees

Traffic Signals

Monthly Visitors
98K
Monthly Google Ads Budget
$35.2K
Traffic Source Mix
Search
68.4%
Direct
25.1%
Referral
2.7%
Paid
2.5%

Headcount Trend

Current headcount: ~822

Marketing Team

Marketing Roles Posted (Last 30 Days)
1