Content Marketing Specialist

USA (Remote)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content engine for a B2B SaaS audience, turning 20-25 monthly SEO articles into measurable traffic and aligned briefs, with a tight loop from research to publishing.

  • Content Operations & Project Management: Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards.
  • Keyword Research & Strategy: Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis.
  • Cross-functional Collaboration: Work with product marketing managers and subject matter experts to ensure technical accuracy.

Job Description

Responsibilities

  • Content Operations & Project Management: Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards
  • Keyword Research & Strategy: Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis
  • Content Brief Creation: Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials
  • Freelancer Management: Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers
  • Content Editing: Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication
  • On-Page & Technical SEO: Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization
  • Content Publishing: Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA
  • Performance Monitoring: Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization
  • Cross-functional Collaboration: Work with product marketing managers and subject matter experts to ensure technical accuracy

Requirements

  • 3 years of content marketing and SEO experience , preferably in B2B SaaS, logistics, supply chain, or technology industries
  • Proven SEO expertise with demonstrated ability to optimize content for search rankings and drive organic traffic growth
  • Freelancer management experience: Track record of successfully managing freelance writers, agencies, or external content creators to deliver high-quality work on deadline
  • Project management skills: Ability to manage 20-25+ content projects simultaneously, juggle multiple deadlines, and keep writers on schedule
  • Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear, detailed content briefs for writers
  • Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, information gain, internal linking strategies, content structure, and technical SEO elements
  • Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization while maintaining the writer's voice
  • Self-starter mindset: Comfortable working independently, managing your own workload, and making decisions with minimal supervision
  • Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot (or similar CMS), Google Search Console, and project management tools
  • Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content

Preferred

Benefits

  • Competitive base salaries - we believe in rewarding top talent
  • Extremely competitive Equity package - become a shareholder in our company!
  • Loadie Time Off - PTO and sick days without a limit
  • Comprehensive Medical, Dental, and Vision insurance plans
  • 401k Match
Loadsmart logo

Loadsmart

3.8 Glassdoor

Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less.

Founded in 2014
Chicago, Illinois, USA
470 employees (25 in marketing)
70% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
32.2K
Monthly Google Ads Budget
$23.8K
Traffic Source Mix
Search
18.9%
Direct
39.6%
Referral
4.5%
Social
1.1%
Paid
0.5%

Headcount Trend

Current headcount: ~465

Marketing Team

Marketing Team Size
15 (3% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$346.4M
Last Raise
$200M
Undisclosed, 4 years ago

Funding History

  • Sep 2022
    Undisclosed
  • Feb 2022
    Series D • $200M
  • Nov 2020
    Series C • $90M

Recent News