Content Marketing Specialist at Givelify | Indianapolis, IN

Givelify

Content Marketing Specialist

Indianapolis, IN (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own content strategy and execution to drive traffic, engagement, and campaign impact for Givelify, aligning with brand voice and SEO goals.

Must-have: 3–5 years in content marketing/strategy with strong writing and SEO basics.
Standout: Cross-functional collaboration across teams and CMS usage to move work forward.
Standout: Ability to optimize content for search and AI discovery to improve visibility over time.

Job Description

Responsibilities

Own the successful development and execution of content deliverables that support various marketing and business goals
Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
Develop content that effectively communicates Givelify's value proposition to customers and consistently reflects our brand voice and tone
Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
Apply Givelify's core content frameworks to create clear, consistent, and high-impact content across channels
Support campaigns and content strategies by executing high-impact, on-time content
Report on and evaluate content performance using defined KPIs and basic analytics
Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify's giving community

Requirements

Bachelor's degree in marketing, communications, journalism, English, or a related field
3-5 years of experience in content marketing, content strategy, or a related role
Strong writing and editing background across persuasive, technical, and other content types
Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
Understanding of basic marketing principles and content strategy fundamentals
Experience working cross-functionally and incorporating stakeholder feedback

Preferred

Communication: You clearly articulate ideas through strong writing and thoughtful presentations, making complex concepts easy to understand and confidently guiding stakeholders through content decisions.
Collaboration: You work seamlessly with cross-functional partners, welcoming diverse perspectives and turning feedback into stronger, more effective content.
Storytelling: You transform customer insights, expert perspectives, and data into compelling narratives that inform, persuade, and connect with Givelify's audiences.
Strategic Thinking: You understand how individual content pieces support larger campaigns and business goals, aligning day-to-day execution with broader content and marketing strategies.
Reliability: You manage multiple projects with care: Prioritizing effectively, following established processes, and delivering polished, high-quality content on time.
Curiosity: You actively seek feedback, ask questions, and use data to better understand our audiences, refine content, and improve results over time.
Adaptability: You thrive in a fast-moving environment, staying flexible as priorities, feedback, or insights evolve.

Benefits

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center.

Givelify

4.4 Glassdoor

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of nearly 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $6 billion in donations across more than 75,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 104,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.

Founded in 2013

Indianapolis, Indiana, USA

99 employees (22 in marketing)

givelify.com

82% recommend to a friend

86% CEO approval