Responsibilities

• Partner with Marketing, Sales, and Operations to identify content needs and maintain a unified content strategy and editorial calendar
• Maintain a deep understanding of buyer personas to inform content development and prioritization
• Develop and align content to each stage of the funnel to increase engagement, nurture prospects, and improve conversion performance
• Participate in campaign planning and coordinate content deliverables for campaign launches
• Identify content gaps, new opportunities, and timely topics based on industry trends, competitor analysis, and current news
• Research, write, and build high-quality long-form and short-form content including articles, guides, interviews, reports, brochures, webpages, landing pages, sales materials, video scripts, and email sequences
• Ensure cohesive messaging, narrative consistency, and brand accuracy across all published content
• Use SEO/AIO/GEO best practices to optimize every content asset for visibility, ranking, and traffic
• Refresh, update, and repurpose existing content to extend value and improve performance
• Maintain and update the company style guide as needed

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field
• Minimum 3 years of experience researching, writing, and developing digital content for marketing purposes
• Exceptional writing, proofreading, and editing skills, with the ability to adapt tone and voice to multiple audiences
• Strong understanding of inbound marketing, SEO fundamentals, and digital content best practices
• Experience managing content calendars and executing multi-channel content plans
• Ability to balance strategic thinking with meticulous attention to detail
• Excellent time-management skills and the ability to prioritize in a fast-paced environment
• Proficiency with Microsoft Office and Google Workspace (Docs, Sheets, Slides)
• Experience with GA4 and the ability to analyze and interpret performance metrics (GA4 certification preferred)
• Familiarity with CMS platforms; HubSpot experience strongly preferred

Preferred

• HubSpot experience strongly preferred
• Experience using AI tools for research, optimization, and content ideation is a plus