Responsibilities

• Collaborate with marketing leadership to support content strategies that align with product launches, marketing initiatives, and demand generation goals.
• Identify customer problems, market opportunities, and competitive differentiators to shape compelling product narratives.
• Generate content ideas and story frameworks that clearly communicate how products and solutions stand out in the market.
• Develop content plans in partnership with leadership and cross-functional teams that align to key personas and buying journeys.
• Write high-quality, conversion-focused content for website pages and product content.
• Create engaging retailer product listings and bullet points that drive conversions.
• Develop digital advertising copy that supports performance marketing campaigns.
• Write native articles that educate and engage target audiences.
• Create persuasive email campaigns that nurture leads and drive action.
• Craft optimized YouTube titles, captions, and descriptions to increase visibility and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in content marketing, copywriting, or digital marketing.
• Strong writing and storytelling skills with a proven ability to create conversion-focused marketing copy.
• Experience developing SEO-optimized content and familiarity with evolving search trends.
• Understanding of how to effectively develop copy for AEO, SGE, and GEO.
• Ability to translate complex product features into clear, compelling customer benefits.
• Experience creating content across multiple channels, including websites, email, digital ads, product pages, video platforms, and social media.
• Understanding of persona-driven marketing and content personalization.
• Strong collaboration skills with the ability to work effectively with cross-functional marketing teams.
• Analytical mindset with experience using performance data and marketing analytics to optimize content.

Preferred

• Experience with AEO and AI-driven search optimization, including SGE.
• Experience writing ecommerce or retailer product content.
• Familiarity with SEO and analytics tools such as Google Analytics and SEMrush.
• Experience supporting product marketing initiatives.
• Direct experience in product content writing.
• Ability to manage multiple content projects and deadlines in a fast-paced marketing environment.
• Strong attention to detail and commitment to maintaining brand consistency.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)