Content Marketing Manager, Whole Foods Market (WFM) Owned & Influencer

Austin, TX (On-site)

$79K/yr – $138K/yrMid Level4+ years expFull time

Posted 12 days ago

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Job Summary

Own and execute multi-platform lifestyle content by leading long-form editorial development, video storytelling, and visual Pinterest content, while aligning with Brand Engagement, Creative, and Production to grow the audience and strengthen brand voice.

Job Description

Responsibilities

  • Long-Form Content: Lead the editorial content creation for our Substack channel in partnership with Brand Engagement, developing a consistent publishing cadence of engaging, relevant long-form content that builds community and deepens brand affinity
  • YouTube & Long-Form Storytelling: Collaborate with Production and Creative to develop and execute long-form video storytelling, bringing lifestyle narratives to life through compelling, watch-worthy content that grows our subscriber base
  • Pinterest Strategy: Partner with Creative to develop and manage content for Pinterest, creating visually compelling, search-optimized pins and boards that drive discovery
  • Lifestyle Channel Support: Contribute content across additional lifestyle-oriented social channels, working with the broader team to ensure a cohesive brand voice
  • Editorial Voice & Brand Storytelling: Serve as a key voice for the brand's social editorial presence, collaborating with Brand Engagement to craft stories that celebrate food while weaving in trends and product discovery to inspire audiences organically
  • Content Calendar & Planning: Partner with the broader Social, Brand Engagement, and Creative teams to plan and maintain an editorial calendar
  • Performance & Optimization: Track content performance, identify trends, and iterate on strategy to grow
  • Cross-Functional Collaboration: Serve as a connective thread across Creative, Production, Brand Engagement

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience driving high performance content and growth within a world class content company
  • Demonstrated experience managing content calendars and multi-platform posting schedules.
  • Strong project management and organizational skills with attention to detail.
  • Strong portfolio demonstrating long-form writing ability (newsletters, editorial features, essays, or similar)
  • Experience creating content for Pinterest or visually-driven lifestyle platforms

Preferred

  • Experience designing, planning, and delivering content projects
  • Experience managing social media accounts for large brands with wide reach (50k+ followers)
  • Grocery or food category experience.
  • Strong cross-functional collaboration skills with creative, legal, and marketing teams.
  • Experience managing a Substack, newsletter, or equivalent editorial platform
  • Familiarity with SEO and content discoverability best practices

Benefits

  • Your Amazon package will include sign-on payments and restricted stock units (RSUs).
  • Final compensation will be determined based on factors including experience, qualifications, and location.
  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching, paid time off, and parental leave.
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