Responsibilities

• Long-Form Content: Lead the editorial content creation for our Substack channel in partnership with Brand Engagement, developing a consistent publishing cadence of engaging, relevant long-form content that builds community and deepens brand affinity
• YouTube & Long-Form Storytelling: Collaborate with Production and Creative to develop and execute long-form video storytelling, bringing lifestyle narratives to life through compelling, watch-worthy content that grows our subscriber base
• Pinterest Strategy: Partner with Creative to develop and manage content for Pinterest, creating visually compelling, search-optimized pins and boards that drive discovery
• Lifestyle Channel Support: Contribute content across additional lifestyle-oriented social channels, working with the broader team to ensure a cohesive brand voice
• Editorial Voice & Brand Storytelling: Serve as a key voice for the brand's social editorial presence, collaborating with Brand Engagement to craft stories that celebrate food while weaving in trends and product discovery to inspire audiences organically
• Content Calendar & Planning: Partner with the broader Social, Brand Engagement, and Creative teams to plan and maintain an editorial calendar
• Performance & Optimization: Track content performance, identify trends, and iterate on strategy to grow
• Cross-Functional Collaboration: Serve as a connective thread across Creative, Production, Brand Engagement

Requirements

• 4+ years of professional non-internship marketing experience
• Experience driving high performance content and growth within a world class content company
• Demonstrated experience managing content calendars and multi-platform posting schedules.
• Strong project management and organizational skills with attention to detail.
• Strong portfolio demonstrating long-form writing ability (newsletters, editorial features, essays, or similar)
• Experience creating content for Pinterest or visually-driven lifestyle platforms

Preferred

• Experience designing, planning, and delivering content projects
• Experience managing social media accounts for large brands with wide reach (50k+ followers)
• Grocery or food category experience.
• Strong cross-functional collaboration skills with creative, legal, and marketing teams.
• Experience managing a Substack, newsletter, or equivalent editorial platform
• Familiarity with SEO and content discoverability best practices

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.