Content Marketing Manager at Welldoc | Columbia, MD | $80K/yr – $110K/yr

Welldoc

Content Marketing Manager

Columbia, MD (On-site)

$80K/yr – $110K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive healthcare content marketing and copywriting to translate clinical concepts into compliant, consumer-friendly messaging across B2B and B2C audiences.

3–5+ years in healthcare/health-tech content marketing and copywriting
Strong ability to maintain brand voice within a regulated medical device environment
Experience translating complex clinical information into clear, benefit-driven copy

Job Description

Responsibilities

Own the execution of a high-volume content calendar, creating targeted assets that span the customer journey, including lead-gen emails, blog posts, sales collateral, in-app messages, social media, and more.
Develop and refine brand messaging to ensure quality, accuracy and a consistent tone of voice across B2B and B2C audiences while adhering to industry standards, core claims and compliance requirements.
Partner with creative and product teams to translate complex health concepts into cohesive, persuasive stories that drive user engagement and brand awareness.
Collaborate with Subject Matter Experts and stakeholders to distill clinical technical clinical information into clear, benefit-driven copy for various audiences
Monitor industry trends and competitor messaging to provide creative foresight and ensure Welldoc’s content remains differentiated and impactful in the market.

Requirements

3-5+ years of experience in content marketing, copywriting and copyediting in the healthcare and health tech industries, to support B2C and B2B audiences
Note: Candidates without experience in health/healthcare will not be considered.
Ability to juggle multiple projects, prioritize, and meet deadlines
Ability to write clear, concise, and engaging copy for a variety of audiences
Demonstrated ability to maintain a consistent brand voice while navigating the constraints of a regulated medical device environment
Strong understanding of the principles of effective copywriting, including story flow, tone, style, and readability
Strong portfolio showcasing a range of work from long-form thought leadership to short-form UX/Digital copy
Excellent communication and interpersonal skills
Ability to work independently and as part of a team
Experience working alongside clinical teams and ability to translate complex clinical information into simplified consumer language

Preferred

Start-up experience is a plus
Agency background is preferred
Experience with AI-based writing tools

Benefits

generous PTO, medical insurance, dental insurance, vision care, life and disability insurance, retirement benefits; opportunity to participate in health savings accounts and/or dependent care accounts.

Welldoc

4.0 Glassdoor

Health meets simplicity.Welldoc’s AI-driven platform delivers personalized, actionable insights, empowering individuals and their care teams to achieve better health outcomes.

Founded in 2005

Columbia, Maryland, USA

347 employees (22 in marketing)

www.welldoc.com

73% recommend to a friend

94% CEO approval