Responsibilities

• Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging
• Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications
• Leads development of thought leadership content to position Viega as an industry authority and trusted partner
• Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities
• Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases
• Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion
• Identifies, develops, and executes customer case studies, from story sourcing to final publication
• Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation
• Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights
• Maps content to the customer journey, ensuring the right message reaches the right audience at the right time
• Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact
• Builds a content repurposing engine to maximize reach and ROI across channels and campaigns
• Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards
• Establishes and maintains content governance, standards, and templates to ensure consistency across the organization
• Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market
• Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets