Responsibilities

• Content Engine: Write the highest-impact assets at Userpilot: pillar articles, industry reports, benchmark studies, ebooks, courses, playbooks, and thought leadership essays.
• Editorial Voice: Develop a clear editorial voice and POV that makes Userpilot recognizable across formats and channels.
• Original Research: Turn product and customer insights into original research and proprietary data that the rest of the category will want to cite.
• SEO Collaboration: Work alongside the SEO team to turn keyword and topic briefs into best-in-class content that actually ranks and earns links.
• GEO Writing: Apply GEO (Generative Engine Optimization) best practices in your writing so Userpilot content gets cited inside ChatGPT, Claude, Gemini, and Perplexity.
• Refresh & Authority: Collaborate on content refreshes, on-page improvements, and topical authority plays that the SEO team prioritizes.
• Metrics Focus: Care about the metrics: ranking position, citation share, AI mention frequency, and organic-sourced pipeline, even though the SEO team owns the strategy.
• Paid Assets: Produce written assets that fuel paid distribution: landing pages, ad copy variants, ABM one-pagers, sequenced email content, and persona-specific narratives.
• Demand Gen Alignment: Work with the Demand Gen team to make sure every flagship asset is built with distribution in mind from day one.
• Repurpose: Repackage long-form work into LinkedIn posts, newsletters, ad creative, and short videos in collaboration with designers and video producers.

Requirements

• Experience: 3 to 5 years of B2B SaaS content marketing experience, ideally targeting mid-market or enterprise buyers. Please share writing samples and links to content you have produced.
• Writing Ability: Exceptional original writing ability. You can write in a clear, opinionated voice and turn dry topics into something people actually want to read.
• SEO Track Record: A track record of writing content that ranks. You can show specific pieces you produced that drove qualified organic traffic and pipeline, and you understand SEO well enough to be a strong partner to a dedicated SEO team (you do not need to own strategy, but you do need to speak the language).
• GEO Knowledge: Working knowledge of GEO (Generative Engine Optimization) and how content earns citations and mentions inside ChatGPT, Claude, Gemini, and Perplexity. Real experience optimizing writing for AI surfaces is a strong plus.
• Editorial Judgment: Strong editorial judgment. You know what to write, what to kill, and how to brief contributors.
• Original Research Comfort: Comfort with original research: surveys, benchmarks, data partnerships, and interviews.
• Collaboration: Collaborative mindset across design, video, growth, and product marketing.

Preferred

• Familiarity with the product management, product analytics, PLG, or user engagement and experience space.
• Experience building or contributing to a recognizable personal brand or company editorial presence (newsletter, podcast, or category-defining content series).
• Comfort on camera or willingness to occasionally host webinars and interviews, though this is supportive of the written work, not the core of the role.
• Experience with HubSpot, Ahrefs, Semrush, Clearscope, or similar tooling.

Benefits

• Competitive salary and growth-based bonus opportunities
• Top-notch, well-resourced team, including Marketing Operations (MOps) and Revenue Operations (RevOps)
• Opportunities to attend international conferences and team off-sites
• Generous education budget for professional development and certifications
• Hybrid structure: 3 days in office (in our Austin office), 2 remote