Responsibilities

• Build and manage Upserve’s content calendar across blog content, SEO pages, case studies, email campaigns, sales enablement, and social content.
• Develop content themes tied to restaurant operations, POS switching, labor efficiency, guest experience, and restaurant profitability.
• Align content strategy with pipeline generation, product launches and GTM priorities, and SEO & Demand Generation Content
• Create and optimize high-intent SEO content including "POS alternative”, “best restaurant POS”, “restaurant labor management”, “restaurant analytics” and local-market search pages.
• Partner with Marketing and RevOps to improve organic traffic, conversion rates, inbound lead generation and help build a scalable long-term organic acquisition engine.
• Build content for nurture campaigns, customer lifecycle communication, upsell campaigns, newsletters, and webinar follow-up.
• Support activation of marketing automation and nurture workflows
• Help shape the “Upserve 2.0” market narrative
• Develop content around independent restaurant success, operational efficiency, data ownership, hospitality technology trends, and restaurant economics
• Support PR, trade media, webinars, and executive thought leadership initiatives