Content Marketing Manager at Serenity Healthcare | Sandy Springs, GA | $75K/yr – $80K/yr

Serenity Healthcare

Content Marketing Manager

Sandy Springs, GA (On-site)

$75K/yr – $80K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own Serenity’s content and SEO programs with a sharp eye on AI discovery, balancing evergreen and AI-ready pages, while growing qualified search traffic.

Content and SEO ownership: lead core programs, manage schema and FAQ strategies, and align with business priorities.
Team and agency leadership: direct one report on AI/SEO and oversee external SEO/web agencies.

Job Description

Own Serenity's website content across both classic SEO and AI-driven discovery, with the goal of growing qualified search traffic to our web properties.
Own the strategy, development, and management of core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
Stay ahead of a fast-moving search and AI landscape, actively monitoring and implementing algorithm updates, AI platform changes, and emerging best practices through trusted industry sources and firsthand testing.
Maintain the technical foundations of AI discoverability, including FAQ and schema strategy, content freshness, and emerging standards such as llms.txt.
Serve as the internal point of contact for SEO agency and web agency work, translating business priorities into actionable direction and keeping projects on timeline.
Lead and grow one direct report focused on AI and SEO, setting priorities, defining performance goals, and running consistent 1:1s.
Lead FAQ strategy and creation, including question sourcing, prioritization, structure, and continuous improvement.

5+ years of experience in content marketing, SEO, or digital communications, including ownership of organic search strategy.
Demonstrated understanding of how content, structured data, and links influence both traditional search and AI-driven discovery.
Working knowledge of CMS/website content management and on-page SEO best practices.
Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.
Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.

A leadership role at the center of how a growing mental health organization builds authority online.
Mentorship, ownership, and room to grow alongside an experienced marketing team.
Excellent benefits: We cover 90% of medical, dental & vision for you and your family.
401(k) - because your future deserves self-care too.
10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
Employee Referral Program.

Serenity Healthcare

3.3 Glassdoor

At Serenity Mental Health Centers, we understand the challenges of living with mental health conditions and our compassionate, experienced team of medical professionals is here to support your path to wellness every step of the way. We offer specialized treatments, including Transcranial Magnetic Stimulation (TMS), Ketamine Therapy, ADHD Testing, and Medication Management, personalized to your unique needs. We treat a variety of mental health conditions such as Major Depressive Disorder, Anxiety Disorders, PTSD, Bipolar Disorder, OCD, ADHD, and more. Take the first step toward a brighter future and visit serenitymentalhealthcenters.com to schedule your consultation today!

Founded in 2017

Lehi, Utah, USA

624 employees (12 in marketing)

serenitymentalhealthcenters.com

57% recommend to a friend

56% CEO approval