Responsibilities

• Own Ripton's content calendar, aligning content with product launches, campaigns, events, retail moments, and athlete storytelling.
• Work closely with the Director of Marketing to identify stories, shape campaigns, and bring fresh ideas to every project.
• Help shape Ripton's content strategy, building thoughtful plans while staying flexible enough to capitalize on unexpected opportunities.
• Plan and produce photo and video shoots from concept through final delivery.
• Develop creative briefs, shot lists, production schedules, and coordinate shoot logistics.
• Partner with photographers, creators, athletes, freelancers, and internal teammates to produce content that stands out.
• Capture content yourself using a camera or phone when needed – keep the bar high but move fast.
• Own Ripton's organic social presence across Instagram and emerging platforms.
• Publish content, write copy, and manage day-to-day channel performance.
• Build relationships with customers, athletes, creators, and the broader Ripton community.

Requirements

• 5-7+ years of experience in content marketing, social media, creative production, or a similar role.
• Experience planning and producing photo and video content.
• Excellent creative taste and storytelling instincts.
• Strong writing skills and an intuitive understanding of brand voice.
• Comfortable working with photographers, creators, athletes, and freelancers.
• Deep understanding of Instagram and internet trends.
• Organized enough to build systems, but adaptable enough to move quickly when priorities change.
• Self-directed, resourceful, and excited to roll up your sleeves and figure things out.